Sprouts Farmers Market: Situation Analysis

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Situation Analysis
Internal Environment
Sprouts Farmers Market is dedicated to providing the consumer with exceptional customer service and value. Sprouts focus is to provide natural organic affordable food options for consumers. Sprouts Farmers Markets Mission is, “to improve the health of the communities we serve by offering healthy foods at affordable prices. We achieve this mission through a threefold approach which includes providing excellent customer service, ensuring superior store conditions and creating value to the customer, every day”(Sprout Farmers Market, 2014). With this approach Sprouts will be able to reach its objectives by becoming a profitable and competitive grocer.
In 2002, Sprouts started a single store in Chandler Arizona …show more content…

The regulations that Sprouts needs to follow are, “Sprouts stores are subject to various local, state and federal laws, regulations and administrative practices affecting our business. We must comply with provisions regulating health and sanitation standards, food labeling, equal employment, minimum wages, environmental protection, licensing for the sale of food and, in many stores, licensing for beer and wine or other alcoholic beverages. Our operations, including the manufacturing, processing, formulating, packaging, labeling and advertising of products are subject to regulation by various federal agencies, including the Food and Drug” (United States Securities and Exchange Commission, …show more content…

In the coming years, the baton will be accepted from one mega-generation to another as the millennials become adult and baby boomers begin to diminish into the background. This has the potential to alter where and how consumers shop for food as well as what products they choose (Smith, N, June 28, 2012). The experts point the three social trends that will affect food purchasing patterns include social networks, an aging population, and the emerging number of single-person households. Social network exposes people to new sources to get information about products that they want to buy and increases the access to products at low cost. Also, aging population may look for healthy choices to sustain their health and wellness. The millennials might not make healthier food choices because they tend to prefer ready to go

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