South Korea's Popular Culture In The 21st Century

Throughout the 21st century, there many things that has changed in this world, just like the continuous changing in our economy and technology. Also there are changes in peoples’ view about life. Nowadays people trying to find some entertainment that will reflect the true to life event and the true happenings in the surroundings. Many students now find themselves an entertainment by browsing internet and watching television especially watching K-Drama or Korean Drama. By now a lot of people trying to adopt what they see and learn in a particular show or entertainment, what people especially students watched and see has a great contribution for the way they think and learn. Also it has a contribution in the behavior and character of the students.

In 2010, America’s CNN reported that the Korean Wave has swept over Asia, and that South Korea had become the Hollywood of the East.MK Business (2010) classified Korean wave as “Korean wave 1.0” and “Korean wave 2.0.” The first refers to mainly Korean dramas and films, while the latter is extended to Korean musicals and K-pop. The rising popularity of Korean Culture throughout the world is called Korean Wave. The Korean popular culture which spread mainly through the mass media is now enjoying high popularity outside Korea and this is how the Korean Wave occurs (Yu, 2008). The phenomenal Korean sensation is describe from another term called Hallyu, this is a Korean pronunciation of Korean Wave which is defined by Korean Tourism Organization (2004) as the recent cultural phenomenon of South Korean pop culture sweeping throughout the world (Kim & Ryoo, 2007). "Hallyu" refers to the "wave" of the popularity of South Korean entertainment and culture starting in the late 1990s. Filipinos have been so hook to the KPOP music and to their shows; they have become quite addictive to it in many ways which could be alarming and dangerous to the Filipino arts and culture (Escobia 2013). They have adapted Korean music and movies in the Philippines to earn money, popularity, and high ratings; and they have been changing physically in order to become similar to

According to Syed (2010), television is relatively a new medium that has made its impression in every aspect of life. It is considered as an electronic carpet which seems transports millions of people each day to far off places. Bushan (2012) said that, over a short period of time it emerged as a remarkable medium of communication, entertainment and education. It needs to be mentioned that it found its space in all countries of the world and has transformed our planet into a ‘gigantic electronic village’ bringing various people and continents close. The popularity of Korean culture really contributed a lot in the country of South Korea regarding on the rising of their economy because of TV dramas, films and music that attract tourists that becomes just like a domino effect. These tourists bring billions of dollars into the country. Korea is now enjoying double boom in economic and cultural fields (Anjaiah,