South Beach Company (SoBe) Flavored Mineral Water Strategy – Japanese Market
INTRODUCTION:
South Beach Beverage Company, SoBe, makes and markets herbal enhanced beverages. These beverages, called “healthy refreshments” have been designed to market to active persons concerned with their health. Other products that SoBe sells online are hats, shirts, limited collectibles, children’s clothing, sportswear, and some other miscellaneous items to include duffle bags and water bottles. SoBe products are available throughout Canada, Puerto Rico, Aruba, Anguilla, St. Kitts, Nevis, Grand Cayman Islands, Turks & Caicos, Bolivia, Antigua, Barbados, Guam, Bahamas, Bermuda, United Kingdom, Ireland, The British Virgin Islands, El Salvador, Trinidad, Mexico and Curacao. Beverages can be found in convenience stores, grocery stores, mass merchandisers and warehouse clubs, delis, gas marts, and select restaurants/hotels. A separately operating unit of Pepsi-Cola North America, SoBe markets and sells its beverages through the combined efforts of Pepsi-Cola bottlers and independent distributors.
Starting in 1996 by four partners who were into health and fitness as a way of life, the first product introduced, SoBe Black Tea 3G with Ginseng, Ginkgo and Guarana brought an overwhelming response. As a result, the company gained ground and immediately introduced SoBe Green Tea, SoBe Oolong Tea, SoBe Orange Carrot Elixir, SoBe Cranberry Grapefruit Elixir and SoBe Energy. These products started the company and now serve as the foundation for future brand development.
Most SoBe beverages are sold in a 20 oz. glass “lizard” bottle that is double sealed to protect the freshness of the beverages. However, in order to make their product more portable and safe for places where glass isn’t the best material to use, the company produced one line of their drink, SoBe Synergy, in a can which is 11.5 oz. SoBe also makes several other beverages to include SoBe Sports System, an advanced performance beverage system, SoBe Adrenaline Rush, an all-natural maximum energy supplement, Love Bus Brew, an energizing chocolate-flavored drink, and SoBe Ice, an icy-cold fountain-dispensed frozen drink. SoBe's name can also be found on SoBe Gum and SoBe Chocolate - two of their licensed products. The newest product is the 16-oz. energy-packed SoBe No Fear Super Energy Supplement.
Being in the business of producing healthy drinks, SoBe even has a sugar-free product line called SoBe Lean. This line appeals to diabetics and all health-conscious consumers who want to avoid sugar. These drinks are sweetened with a blend of sucralose and ACE-K. The company boasts many different recipes for health drinks and there are currently over 200 different cap slogans in production.
Maude Barlow’s “Water Incorporated: The Commodification of the World’s Water” gives a voice to a very real but vastly unknown issue: the privatization of water. I refer to it as vastly unknown because it wasn’t until this article that I was even aware such a power struggle existed. Barlow first introduces startling statistics, meant to grab the attention of its reader. Once she has your attention, she introduces the “new generation of trade and investment agreements.” (306) This includes referencing many different acronyms such as, FTAA, NAFTA, GTAA and WWF. FTAA, NAFTA, and GTAA are the villains of this story. Simply put, the privatization of water would end in socioeconomic turmoil and dehydration worldwide.
In the short story “The Short Happy Life of Francis Macomber” by Ernest Hemingway, the idea of a code hero, affects the reader's view of the characters. First is Francis Macomber. He does not appear as a hero immediately but later blossoms into one after facing hardships on his safari. Then we have Margaret Macomber, his wife. She is the opposite of Macomber, starting out looking like a code hero then deteriorating that image as her husband grows stronger. Robert Wilson a hunting guide Macomber hiers for the safari is show immediately as a hero and stays that way wavering only slightly at the end of the story. Through the use of diction and syntax, Hemingway develops characters that have qualities of a code hero.
When Douglass talks about how the worst slaveholders, are the slaveholders that say that they are the most religious. He then continues to say, “the religion of the south is a mere covering for the most horrid crimes,—a justifier of the most appalling barbarity,—a sanctifier of the most hateful frauds.” (103) When Douglass uses the words justifier and sanctifier and the words barbarity and frauds it illustrates his belief that Christian slaveholders are hypocritical. He uses these words saying that Christianity of slaveholders is not real and that Christianity is just a “mere covering” of their actions regarding slavery. Another time when Douglass explains how when his students were learning they could be whipped; “Every moment they spent in that school, they were liable to be taken up, and given thirty-nine lashes.” (107) Douglass’s use of “thirty nine lashes” is interesting because it is actually in the bible. It is associated with death, that indicates how the Christian slaveholders use the bible as an excuse for their actions. Douglass uses his word choice to express his hatred toward the Christianity of
In this report I shall be looking at data compiled on the client and using this data I will analyse the market potential and demand for "health drinks" within the United Kingdom. Also I will consider whether it is viable to expand and develop the brand within the market whilst maintaining the socially responsible attitude of the company, in conjunction with the growing health trends and the client's ethical product production.
In his story, Douglass gives us a wealth of obvious incongruities of people professing Christianity while practicing slavery: "The man who robbed me of my earnings at the end of each week meets me as a class-leader on Sunday morning, to show me the way of ...
The Fugitive Slave Act of 1850 was passed by Congress as part of the Compromise of 1850 between the North and South. This act required that any and all escaped slaves were to be returned to their owners and that all officials and citizens were ordered to cooperate with this law. Anyone that did not follow this law would be condemned a criminal and subject to harsh punishment. Many states tried to counteract both of these laws by passing personal liberty laws. Solomon Northup is the most popular case; he was a freedman who was coaxed into going into Washington, D.C. and was kidnapped into slavery. Most northerners did not believe slavery nor did they believe the Fugitive Slave Act was ethically right. They saw black people more equal and believed
No, slavery is no longer legal, nor are there African American slaves to the degree that there were in Douglass’ time, but there is still plenty of hypocrisy in religion. There are many who claim religion, but they also live a life of sin. The perfect example from Douglass’ narrative is Mr. Covey, the “nigger-breaker.” (948) Mr. Covey was, “a professor of religion—a pious soul—a member and a class-leader in the Methodist church.” (948) In the narrative, Douglass even wrote that, “few men would at times appear more devotional than he.” (950) This deceptive life style that is exampled in the narrative cannot go hand in hand with Christianity, and Douglass knew that. Every person, in every nation, of every language can use Douglass’ narrative as a reference to exemplify any form of hypocrisy and learn from it. The hypocrisy may take on many different forms, but professing the name of Jesus Christ and simultaneously breaking any of God’s commandments, be they big or small, is and will always be, utterly heartbreaking to God. Douglass wrote that Master Thomas and his wife would pray to God for blessings in their, “basket and store,” but at the same time leave their slaves “perishing with hunger” while plenty of food was stored in the smoke-house. (946) The Bible talks about feeding the hungry, taking care of the sick, clothing the poor, and many other similar acts of love and kindness. The Bible is the holy book for the Christian religion and what a person who claims Christianity should model their life after. The slave owners, particularly Master Thomas, directly disobeyed the word of God in treated his slaves so
Hemingway a bright and simple man. A man who writes stories with characters who control their emotions or don’t complain about what’s going on in their life, other wise know as being stoic. People who seem to come to life when they show grace under preasure, have dignity for themselves and are committed to play by the rules. Four characters of Hemingway who show and have all these traits other wise know as the code of honor are Manuel Garcia, Francis Macomber, Ole Anderson, and an Old Waiter who is unnamed.
After PDB acquired Crescent Pure in July of 2013, its management team was faced with a decision when discussing how the product was to be marketed -- some felt that the drink’s energizing ingredients would make it a better fit as an energy drink, while others felt that its hydrating elements would make it a better fit as a sports drink (Quelch, Zalsoh 2014). Crescent Pure was founded in 2008, as founder Peter Hooper wanted “a drink that would refresh, energize and enhance mental focus” (pg 2). However, Crescent Pure will be PDB’s first entry in the U.S., sports and/or energy beverage markets; therefore, in discussing the
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
“A single rose can be my garden... a single friend, my world”. Santiago is an old fisherman who has been criticized, made fun of, and is reviewed as an unlucky man. Going 84 days without a single catch. But has a very special companion named Manolin. Santiago prepares for a three day Trip where he knows he will catch an excellent fish. During his trip Santiago faces many trials, But in spite of all troubles he manages to put the pain aside and go on through of what lies ahead. He has a special bond with Manolin and would do anything for eachother. They are are friends who care about each other, Often thinking about helping one another through time of need. Santiago knows because of his old age, he still has that ambition to fight for what
The Narrative of Frederick Douglass is an American story that truly represents how slavery actually was. In the Narrative of Frederick Douglass many paradoxes are shown such as the one where Education is a blessing but also a curse. But the paradox that really hits home was the Paradox about true Christianity, because on one side the Christian religion is the last sliver of hope for African American slaves that take parts in its activities such as prayer, singing hymns, and other types of worship. But on the other side it's almost completely opposite because Caucasian slave owners had practices false form of Christianity because they are living with a clearly hypocritical mindset because they are literally depriving people of food,shelter clothes and also tearing families apart but yet they'll go and pray to their God asking for forgiveness and more wealth and crops .
Monster Energy drinks are carefully crafted to appeal to athletes, musicians and today’s youth. It comes in a 16 ounce can that is sporty and colourful in comparison with other energy drink competitors. The product comes in a unique, glossy dark can that contains florescent green (or blue, red, yellow, purple) logo (claw marks in shape of an M) giving it an overall sleek and stylish look.
Over the past 5 years the market has seen an enormous increase in the sports nutritional product category. These products range from energy drinks and nutritional bars to diet products and nutritional supplements, and each day new products are being introduced into the market. With nutrition and taste being two of the most important aspects of the product, creating and maintaining products in this category is simplified. This has become one of the most exciting new markets not only because it is the beginning of a new wave of a product category but because the market and consumer base is large and ready to be tapped into. The market is increasingly becoming more and more energetic, not because of the energy drinks, but because it is expanding into a new realm in the consumer's life. This is a multibillion-dollar a year industry that at the present time has relatively few competitors, leaving opportunity for new products and brands to enter the market. By assessing how the market looks today, the potential to enter the market, and the outlook of the market in the near future this summary intends to relay appropriate information about this category that may help in product planning.
Once LIFT is embraced by the college student market, we will expand marketing to the working world as well, growing our market share and profits. As demand increases, LIFT Water Inc. will open additional production facilities.