South Africa Case Study

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South Africa slipped into a recession during the global economic downturn but with rising commodity prices and renewed demand in its chemical and motor industries and the 2010 World Cup spending helped SA recover from its slump. Today we are seen as a gateway to investment into the rest of the Africa, as there are huge opportunities on the continent because of the oil, gas, mining, agriculture and the more consumer driven products ,making it very attractive for global investment. So by South Africa focusing on improving its own standards and those of the other African countries it should become more attractive to the world and this is why I think South Africa should focus on improving its own continent rather than focusing all its attentions on BRICS and CIVETS. Another example of South Africa being able to stand on its own and not needing BRICS is that the other BRICS countries have shown signs of battling to maintain their growth since the 2008 global financial crisis whereas South Africa, having a more diversified (variety of business sectors) economy is more likely to remain steady. South Africa has also been able to very successfully get their own homegrown brands ( Nandos, MTN, and stanbic Bank) out into the world market place. Our currency is also used officially in Zimbabwe, Botswana, Namibia, Lesotho and Swaziland which has greatly increased trade between these countries.
This shows South Africa’s ability to not need BRICS or CIVETS in order to become an economically viable destination for global investors.

SA stands out for its relatively positive risk rating, as well as our relative size of the economy and overall market, along with ongoing investments being made in fixed capital assets.
South Africa regularly stan...

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...iding a stepping stone into other parts of Africa could seriously rival the BRICs in the decisions of global investors.

As Africa is receiving exceptional attention from large global companies, with the sizeable opportunities in oil and gas, mining and agriculture , followed by consumer-driven demand in the areas of consumer products, telecoms, and others, I believe South Africa needs to focus more on branching into Africa and take full advantage of the new markets opening up in the countries in Africa. We are well positioned on the continent with a decent business infrastructure to pursue new business associations with African countries and facilitate countries abroad. BRICS and Civets are important to us with regards to the global markets so we do need to keep our relationships with them, strong and positive as well as strengthening ties with the rest of Africa.

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