Social Media Platforms

1631 Words4 Pages
bulb-icon

Recommended: Advantages of social media usage in a company 5

Social media platforms continue to pose an essential tool to utilize in a company or business. When it comes to choosing which platform is right and one that will be utilized to its fullest, select those that offer potential for reaching a specific target audience. It takes a lot of teamwork, time and resources to be able to obtain each platform to its fullest potential. In order to be successful, make sure to prepare and follow through in at least a few best practices for social media so you are not overwhelmed with each platform and are able to be successful in those particular practices. Social media platforms offer great opportunities for newsworthy information and help expand the reach of its content. Like everything, there are risk and challenges that occur in these mediums but it is important to keep a free flowing, open realm to encourage creativity and innovation throughout a company’s social media use. Throughout this paper is a list of 6 best practices in order to be successful in a company or brand. These guidelines help serve as a framework for social media platforms. Each best practice will continue with a brief explanation of how it’s successful and why it’s included in the 6 best practices for social media platforms. Rule of ethics online Companies should act the same way online as they do in person. There shouldn’t be anything online that you wouldn’t say in person or write in a newspaper. There also shouldn’t be any posts that may embarrass the company or its organization. “Whenever there is negative or conversation on a particular topic or even around your brand, companies MUST take the high road and stay positive. Don’t use social media to belittle others or your competition; if you do, it will onl... ... middle of paper ... ...mann, James. 10 Best Practices for Social Media, 2014. ASNE, Web. 1 March 2014. Goldfield, Ali. Transparency and Authenticity in Social Media, 2012. Social Media Today, Blog. 1 March 2014. Wells, David. Social Media Tips and Best Practices from PR Pro @PRSarahEvans, 2011. Hub Spot, Blog. 1 March, 2014. Duffy, Jilly. "15 Social Media Tips for Small Businesses." PC Magazine (2012): 116-121. Academic Search Complete. Web. 13 Mar. 2014. Kuenn, Arnie. "6 Tips For Crafting A Social Media Content Strategy." Communication World 30.3 (2013): 9-10. Academic Search Complete. Web. 13 Mar. 2014.

Show More
Related

  • Marketing Usage of Social Media for Customer Engagement: A Wells Fargo Case Study

    1855 Words  | 4 Pages

    Social media is at the core of many marketing plans for corporations in the United States and world-wide. One of these companies at the forefront of social media use is Wells Fargo Bank, N.A. (Wells Fargo). The ability to directly contact customers and potential customers in a real time online environment is crucial to the bank / customer conversation and reinforcing the company’s place in a customer’s mind as the entity that they want to do business with (Wells Fargo Bank, 2014). This case study will discuss the current status of Wells Fargo’s use of social media as a means to building their customer base. Additionally, historical information on the process of the marketing move to social media will be presented and the development of the roles that are involved in this marketing strategy will be discussed. The impacts to the public sphere and society at large will play into the discourse of the social media topic and finally, the underlying theories will be discussed as they pertain to Wells Fargo and social media.

    Read More

  • Analysis of The Dove Campaign For Real Beauty

    1839 Words  | 4 Pages

    A. M. Kaplan and M. Haenlein, ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, vol. 53, no. 1, 2010, pp. 59-68.

    Read More

  • Essay On Boxcar

    461 Words  | 1 Pages

    Many small business run into a lot of problems when it comes to social media. As I’ve mentioned in previous blog posts, managing social media is no small task. To those who don’t work in a field that relies on it, social media can seem like a no-brainer. In actuality, it requires meticulous planning and dedication to manage social media daily and execute quality campaigns. Additionally, small businesses don’t have access to the same resources that larger businesses do, so it can be a challenge to cultivate a thriving social media presence.

    Read More

  • Coca Cola Social Media Analysis

    1610 Words  | 4 Pages

    This paper will discuss and identify the effects of social media, and what will make social media better through research on best practices. Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they want about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms daily, making it necessary for companies to not only be familiar with those platforms, but also know how to reach the consumer through them.

    Read More

  • Suicide and Social Media

    1228 Words  | 3 Pages

    Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.

    Read More

  • Rise in the Fitness Culture

    1429 Words  | 3 Pages

    Clemmitt, Marcia. "Social Media Explosion." CQ Researcher 25 Jan. 2013: 81-104. Web. 26 Feb. 2014.

    Read More

  • Effects Of Social Media Marketing

    1157 Words  | 3 Pages

    Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.

    Read More

  • Social Media for Business Communication

    1104 Words  | 3 Pages

    Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not ove...

    Read More

  • Social Media as a Marketing Tool

    1172 Words  | 3 Pages

    Tobin, J. (2010). 10 Social Media Marketing Examples You Can Actually Use. Available at: http://www.ignitesocialmedia.com/social-media-examples/10-social-media-marketing-examples-case-studies/ Accessed 12th Feb 2012

    Read More

  • Advantages of Using Social Media in Business

    1076 Words  | 3 Pages

    The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...

    Read More

  • Marijuana Advertising Ethics

    1075 Words  | 3 Pages

    Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily

    Read More

  • Social Media In Africa Essay

    1539 Words  | 4 Pages

    Gómez and Assaad (2011) in their article posed some challenges faced in social media marketing. The article argues that as much as users and customers can praise and share the good of the company, they can equally share the bad (pg.20). There is so much competition among businesses today. While they are trying to reach brand awareness, they are also on the lookout for loop-holes in other companies. Consumers want to be satisfied and anything less than that is a breach of their satisfaction. They comment and share their experiences as it is. It also points out that privacy and personal issues have to be dealt with. These are challenges that can be dealt with by the businesses that are involved in the marketing. They may not entirely be solved but they can be managed from the companies

    Read More

  • The Importance Of Social Media On Business

    1240 Words  | 3 Pages

    We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.

    Read More

  • Impact Of Social Media Essay

    646 Words  | 2 Pages

    In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.

    Read More

  • How Social Media Improved Communication?

    797 Words  | 2 Pages

    Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...

    Read More

More about Social Media Platforms

Open Document