Soap Opera Genre

Soap Opera Genre

"Before I saw Neighbours, I didn’t know there was an Australia" (Jerry Hall, The Clive James Show, UK, 31 December, 1989) The soap opera genre originated in American radio serials of the 1930s, and owes the name to the sponsorship of some of these programs by major soap powder companies. Proctor and Gamble and other soap companies were the most common sponsors, and soon the genre of 'soap opera' had been labeled. Like many television genres (e.g. news and quiz shows), the soap opera is a genre originally drawn from radio rather than film. Television soap operas are long-running serials traditionally based on the close study of personal relationships within the everyday life of its characters. Soaps are a consistent set of values based on personal relationships, on women’s responsibility for the maintenance of these relationships and the applicability of the family model to structures. In soap operas at least one story line is carried over from one episode to the next. Successful soaps may continue for many years: so new viewers have to be able to join in at any stage in the serial. In serials, the passage of time also appears to reflect 'real time' for the viewers: in long-running soaps the characters age as the viewers do. Christine Geraghty (1991, p. 11) notes that 'the longer they run the more impossible it seems to imagine them ending.' There are sometimes allusions to major topical events in the world outside the programs. Soap operas have attempted to articulate social change through issues of race, class and sexuality. In dealing with what are often perceived to be awkward issues soap operas make good stories along the emotional lines of the characters. Christine Geraghty (1991, p. 147) ‘While it seeks...

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