Snickers Advertisement

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Snickers http://www.youtube.com/watch?v=ziTmA8z6X2s Meaning of the advertisement.
In the Snickers advertisement, the advertiser is trying to tell me people that the product is able to cure your hunger, the product is filling and gives you energy to do your work. The advertiser is trying to tell people that you are not you when you are hungry; you can’t do anything when you are hungry and have no energy to do the activity but Snickers can help you. You can have it any where at any time whenever you are hungry to refill your energy.

Target market.
Snickers’ targets both male and female, young and old but in this particular advertisement, they targeted teenagers and young adults. This is because they uses young adults as their main characters and football. Through research, Snickers found consistent theme when comes to advertising themselves which is the male psyche. They try to tell people that when men get hungry, they are simply not themselves. Snickers often show the brand characteristics as fulfilling, nutritious and a convenient snacks. These qualities lead the consumer to their desired state, personal values including satisfying and pleasure. Snickers main appeal in their advertising campaign shows the sense of humor, which pretty much causes audience to watch, laugh and remember the brand especially the younger generation.

How effective is the tool, and message being communicated?
The tool for this advertising campaign, which is the TV commercial, is effective. First of all, TV us a great tool to reach the mass in different group since each household these days owns a TV. The target audiences for this advertisement are teenagers and young adults. These group of people watches TV very often. Therefore, it’s a great way to...

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... the same long advertisement again and again.

What are the differences found in these messages?

The differences found in these advertisements are the target market. Different advertisements products target different group of people. For example, Cadburys and Snickers targeted teenagers and young adults. They target food lovers or people who love snacks; whereas Photoshop targeted people who concern more on their appearance and also professionals.

Although Cadburys and Snickers both are categories under food and beverage, but the message they want to bring out for each advertisement are different. Cadbury portraits their product that their milk chocolate is joyful and brings out happiness. Snickers positions their products as an energy booster. Consumer can have a bar of Snickers whenever they are hungry or are at low energy level to boost up their dynamism.

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