Smart Water Advertisement Analysis

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Explanation of Example Owner/Product: Coca-Cola; Smartwater Targeted Audience: The targeted audience of Smartwater is best defined as young people from ages 18-30 who enjoy an active, healthy, on-the-go lifestyle. This audience also typically has plenty of disposable income, which allows them to spend on Glaceau’s more expensive Smartwater. Certain people within this targeted audience, typically are often concerned with self-image, and often feel that their personal value is enhanced if they are seen carrying a Smartwater bottle, as the brand represents a certain aura of financial stability and health awareness. Relevant Information: Tom Brady is called “the best quarterback in the present era.” He has won the Super Bowl three times, has been named NFL MVP twice and is a nine time Pro Bowler. After the …show more content…

Tom Brady is one of the most accomplished NFL players of all time. On the bottom of the ad is stated that Smartwater is the answer to one of the best players in NFL history, so clearly it is the answer for any other athlete. Propaganda Techniques: Faulty Cause and Effect: In this example we are given a statement, a fact. The fact clearly states that Smartwater is not only good enough, but it is the answer to “the greatest quarterback of this era.” This may be true, however it is not explained how it has become the answer to such a successful guy like Tom Brady. That’s when the faulty cause and effect comes into play. A fact is given and by using logic one can usually understand what the message is and what connections the ad is trying to make one draw. Testimonial: Tom Brady is arguably the best quarterback of all time. If “the greatest of all time” is featured in a Smartwater advertisement, stating that Glaceau’s product is his answer, then he is likely to increase the sales of Smartwater. Reason being, if it is good enough for Tom Brady, then it is good enough for

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