Skittles

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Do you like Skittles, or do you like how colorful and fun they are? But have you ever wondered how Skittles became what it is now? Skittle uses a lot of branding strategies that attract consumers and bring joy to its brand name. Skittles influence consumers through their branding strategies by evoking emotions. By evoking emotions through their colorful and playful branding, Skittles successfully encourages a deep sense of connection with their audience, leading to increased brand awareness and customer loyalty. I am going to list some of the branding strategies that Skittles used, that made what they are now. Skittles are small and they are full of flavors, they are full of different types of colors. They are created and sold by the Wrigley Company, a company of Mars …show more content…

In the article "Battle of the Brands: The Role and Importance of Branding in the Modern World" it states that "The company has created a distinct and eye-catching design that many consumers immediately associate with the product". This shows why the company uses these strategies to help them with their brand. In addition, another branding strategy that Skittles uses is playful branding, which shows impulsive and funny elements. Which creates a sense of joy and excitement. Overall, the success of Skittles in the market owes a lot to the brand's playful branding and colorful packaging, which help grab consumer attention. Skittles has been successful in bringing out certain emotions in people, making them prefer Skittles over other brands. Due to this, Skittle's focus is on quality and character, which is an important part of its branding strategy. Skittles has established a strong sense of trust and loyalty among its customers. This is the reason why repeated purchases also lead to brand advocacy, where customers recommend Skittles to their friends and

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