Let me begin by saying that peanut butter and jelly are a Budget Friendly staple in my home. I know that a lot of people are allergic to peanut butter, but in this house it's a must-have item. So we are constantly on the lookout for great deals and sales on our favorite brand peanut butter which is the Skippy Brand. To be specific it is the Skippy creamy that we love in this family. The Skippy brand is consistent with the taste and quality of their peanut butter and they are not too expensive. OK, now that you understand why I like the brand let's move on to where you can buy it cheaper. The only thing I would like to see is the Skippy natural in the large containers also sold at Costco, so maybe we will eventually.
Usually we buy our Skippy
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peanut butter at Costco and some people have recently started to ask us if Costco really is cheaper than the store brand Skippy peanut butter. So we decided to do a price comparison to see which one really gives you the better deal. Since one of the stores we commonly shop at is ShopRite we will use that one as a supermarket price comparison.
Shoprite's regular price for the Skippy peanut butter is about to $2.39 on average. If you get some coupons or the item is on sale you can get that dropped down to about maybe a dollar $1.99 (which is the sale price at Shoprite for the week of 10/11/15) possibly even cheaper. However did you happen to check the size of the jar of peanut butter? Usually this is for the 16oz size, which is a lot smaller than the one purchased at Costco. At Costco you get an entire 6lb of peanut peanut butter for $9.89, which is about $4.95 a piece. When you compare that with the same size at the supermarket you can pay about the same price.
However when Costco puts this item on sale you can get $2 off for both of these which will bring the price down to $7.89 or $3.90 each. This is a really good price for the larger size jars. Plus with the Costco sale you don't have to cut out any coupons. Costco now makes it so you don't need to bring the coupon book with you. I think this makes things so much easier to not have to match up coupons, count items and so on.
So which is the better deal! In my opinion I think Costco Skippy Peanut Butter when it is on sale is the better deal. Keep in mind that the prices will vary depending on where you live, but these prices are based on the Central NJ
area.
Creating uniqueness in your product or services typically involves creating distinct features, functionality, support, durability, and brand image that your customers value ((MindTools.com, 2015). Dollar Tree has uniform pricing of $1.00 or less in all of its stores and their locations are more convenient than that of the other discount retail stores such as Wal-Mart and Target. Because all of Dollar Tree’s products are priced at $1.00 or less, consumers find it easier to shop there and a more pleasant experience. Dollar Trees product assortment is different from the other discount retailers; they carry mostly private labels. The difference in product assortment combined with its pricing makes Dollar Tree less vulnerable to competition ((MindTools.com, 2015). Dollar Tree also attempts to differentiate their stores from others by making their stores easier to navigate through by being well organized and ensuring that their stores are well lit, clean and
The more familiar you are with a store, the more opportunities you have to get a great bargain. First, you need to register for a store loyalty card, which is a program that offers rewards in different forms for being a customer of that store. Next, familiarize yourself with the store’s coupon policy, you can find most online. It is advised to print the policy and carry with you in your organizer. Policies differ from store to store, being able to reference the store policy, will save you a headache at the register. If not available online, ask the store management about their policy. Store employees can also provide you with promotional information such as sales cycles, clearance days, and rebates. Collect the stores’ weekly sales ad and match up any coupons you have to get the lowest sales price. It is best to write or print a detailed shopping plan that includes an estimated total amount spent out of pocket. Out of pocket is the money you spent after all the sales prices, coupons, rebates, store credit, etc. have been applied.
Costco’s business strategy is different from their competitor’s in the wholesale retail industry because their purpose is to keep overhead down and pass the savings to their customers. They do this by choosing not to advertise, sell fewer brands and having an innovative approach by having their own manufacturing facilities for a variety of merchandise. Costco does not market their warehouses and their marketing is through word of mouth from current customers who also must have a membership to shop at Costco. When compared to Walmart Costco sells four brands of toothpaste and Walmart sells sixty brands of toothpaste. Costco can buy more for less from the manufacturer of the four brands of toothpaste and pass the savings on to their customers. Costco’s strategy is to sale a limited number of items because this strategy according to (Lutz, 2013) “increases sales volume and helps drive discounts.” Because of Costco’s profitability in the retail market they have managed to continue to be profitable even in an oppressed economy. Costco’s focus is on high-end customers indicated by some of the brands they carry such as Coach Handbags. Costco offers three different levels of membership and is only open to customers who have a membership. Costco’s philosophy is they do not advertise or markup items more than 15% in order to save their customer’s money. These practices lowers the overhead costs and continues passing the savings to the customer. Costco is an international company and has (Costco Wholesale Corporation, n.d.) “462 locations in 43 U.S. States & Puerto Rico; 87 locations in nine Canadian provinces; 25 locations in the United Kingdom; 10 locations in Taiwan; 9...
Because Chipotle has to pay higher prices for their company’s items such as the avocados and package than its competitors. According to the MarketLine articles about Chipotle Mexican Grill, Inc., "For instance, an average meal at Chipotle is the range of about $8, Whereas its competitors such as McDonalds, Taco Bell and KFC has options such as Value menus that start from even $1." Chipotle food is expensive because they have the best quality ingredients that are not common such as the avocados for their competitors. But Chipotle 's competitors are getting more sales revenues of their menu items because with one dollar to can buy a meal for a
Price: All the Costco products have a maximum mark up of 15%, keeping their prices competitive and almost always cheaper than their competitors which usually mark up at 25%. In the video the founder is seen comparing the price of one of their products (a toy truck) to Sam’s Club which was offering it at a lower price, and reconsidering their pricing for it. Their pricing does however force the consumer to buy the product in bulk- making them assume that they are getting the best possible price.
Mackey acknowledges that Trader Joes is probably their most aggressive competitor, especially since some perceive their pricing to be lower. Conversely, WFM has answered back with its own price strategy developing a store brand organic line, 365 Foods. With the number of consumers demanding organic increasing over the years, major grocery chains like Kroger have added organic and specialty food choices to capture some of WFM customers. So have other stores like Wal-Mart and Meijer. However, ask any WFM loyalist and they will tell you that the product offering in these stores cannot stand up to the standards they are accustomed to. However, other holistic competitors such as Sprouts Farmers Market and The Fresh Market are showing that they are serious competitors as they cautiously add stores. Also, WFM stocks did not do as well as stockholders anticipated (Competitive A...
After viewing Dr. Pangan lecture, the BIG WHY asks why this company is important to me and how can I attract customers to buy products. My passion is to improve quality of life for consumers, by making smart healthy foods choices. One company that inspires me the most is Trader Joe’s a grocery chain for consumers to buy healthy foods at their local community. What attracts me the most is offering discount price for consumers. I noticed that Trader Joe’s never changes the price, which does not offer weekly ads. According to the article “Why Trader Joe's Stands Out From All the Rest in the Grocery Business”, by Liopls, explains that Traders Joe’s has been known to give creative ideas to attract consumers and buy their products at a reasonable
Oliver’s market competes with rivals by its pricing strategy. They set their everyday prices on traditional grocery items eight to ten percent below Safeway’s prices. They also price its natural foods just below Whole Foods. Beside that they use promotion and advertising as another weapon to compete in the market. They have a Direct to You program that offers a ten percent discount to seniors on Wednesdays before 4:00 p.m. They also have a staples program which compares prices to Safeway for everyday items.
J.C Penney is its new marketing planning to sell items for a penny as a part of their new marketing campaign to make new customers and build the ongoing relationship with current customers. It is borrowing ideas from supermarket and others store to introduce discounts to attract customers. According to the article, “The Company plans to sell some of its best basics for a penny, starting with items from its $1 billion Arizona brand.” You can see in J.C. Penney new advertise campaign in which they are promoting “buy one get another for 1 cent.” The Company decides to sell limited products worth a penny, so people can try its products. According to Mary West, executive vice president and chief customer and marketing officer in J.C. Penney, “We’re
Costco and Wal-Mart’s Sam’s Club take up a large percentage of the market for cheap merchandise. With almost 200,000 employees in total, these two chains account for 90% of the US market.
There are three different types of Walmart stores: Walmart Supercenter, Walmart Discount Store, and Walmart Neighborhood Store. Walmart’s total revenue for the previous fiscal year that ended on January 31, 2017 was $485.9 billion. Which currently makes them one of the biggest retailers in the world. Not only can you shop for groceries at Walmart, but also clothing, electronics, home goods, etc. Walmart is constantly coming up with innovative ways to improve their customer’s quality of service. For example, Walmart’s online presence has grown in the past few years with online grocery pickup and two-day free shipping
For many of Americans they love a great deal and no way to win someone over then offering lowers prices. Wal-Mart has used Lobbying to win
It depends on what type of food you get ranging from a burger, a chicken sandwich, or whatever else their menu’s have offer. As said before, Mcdonald’s is cheaper in the grand scheme of things, but really they tend to be generally the same in price. For example, a Big Mac at Mcdonald’s is $3.99 and a Whopper at Burger King is $3.49. Both restaurants have a dollar menu with different kinds of food to offer. From ice cream to burgers, they both have it. But, in the last few years Mcdonald’s has taken a few things off the dollar menu and risen the prices. While Burger King has more things on the dollar menu, that are actually a dollar! According to a survey done by Burger King, the average price of the items on their menu is $4.50. Ah, the drinks, something that most people need with their meals. The prices between soft drinks of Burger King and Mcdonald’s are actually different. At
Some of the first peanut butter companies include: Peter Pan, Jif, J.M. Smucker, and Skippy (History).
In order to ensure the success of a brand the company must put lots of planning and thought into the brands elements. The three brands I have chosen to examine in this branding exercise are Apple, Coca-Cola, and Target because they demonstrate many of the criteria used to evaluate brand success.