“This is no longer a vacation, it’s a quest. You’re gonna have fun and I’m gonna have fun… we’re all gonna have fun.” This famous quote by Clark Griswald on his pilgrimage to the Wally World’s moose in National Lampoon’s Vacation helps us focus on this issue raised in this assignment. Although many of us have been “tourists” at some point in our lives, defining what tourism actually is can be difficult. (BC Tourism HR society: 2009) Many believe that the terms tourism, hospitality and even travel are synonymous and interchangeable. (Pizam: 2009) Also, a small minority views the hospitality industry as only a subset of the broader tourism industry. Therefore, it is important to define these related terms before any formal discussion on their differences and similarities.
Pizam (2009) defines tourism industry as the make up of businesses that provide goods and services to tourists. The British Columbian Tourism HR Society defines tourism as the activities of people travelling and staying in places outside their usual environment for the purpose of leisure, business or other purposes for more than 24 hours but no less than one consecutive year. Additionally, the United Nations World Tourism Organisation (UNWTO) defines a tourist as a person who travels and stays at a place outside their usual environment for leisure, business or other purposes for no longer than one consecutive year. According to Clayton & Burrows (2009) the true definition of hospitality is the reception and entertainment of guests with liberality and goodwill. (Barrows & Powers, 2009) (go2 Tourism HR Society, 2014) Pizman (2009) defines the hospitality industry as the make up of businesses that provide accommodation, food and beverage and meetings to touri...
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...re engaging in actives outside their usual environment they are contributing to the tourism industry. As the family is away from home they will need accommodation throughout their holiday. By staying at the Sofitel the family is contributing both to the tourism and hospitality, as accommodation is a key component to both industries.
The Provision of Food and Beverage is another key similarity of tourism and hospitality. Food and Beverage includes restaurants and bars plus other types of eating and drinking establishments ranging in size and service from a unit located within a hotel, to a suburban café or stall in a street market. (United Nations World Tourism Organization, 1997, p. 15) Riley (2005) argues that Food and Beverage is one of the most fundamental and complex sectors of the hospitality industry. (Riley, 2005) Food and Beverage are required by business
Tourism, in many developed countries, has reached a point of maturity where resorts which flouris...
Bed and Breakfasts were almost nonexistent and operated in a small scale compared to hotel and motels. Over the last three years they have become well known by the general population for their unique and distinct services that they offer to their guests in comparison to other traditional hotel and motel accommodations. The industry has seen an increase in occupancy levels from local residents looking to escape their everyday lives and an increase in vacationers and honeymooners looking to relax and explore new sceneries. • Competitors: Bed and Breakfasts face a lot of competition from other B&Bs and motels and hotels. Other B&Bs try to differentiate themselves within the market by personal service offerings and pampering their guest with different complimentary services.
1.2 Problem Formulation In the problem formulation part of my report I would describe the overall situation of the U.K Tourism industry. The service concept of “Simply Travel” will give us information about the services provided by the company. I will find out about the customers, competitors of the company. I will find out what political, economical, social and technological factors affecting the company and its demand situation.
Desire for more novel, adventurous, and authentic forms of tourism experience, social content and the humanization of tourism activities.
As the marketing consultant for a hospitality management company, it is often my responsibility to define target markets for various restaurants and hotels. In fact, I have been tasked with creating a fictional hospitality operation, to utilize as an illustration to define a marketing strategy and target market. In addition, I must identify and analyze the product life cycle of an organization that has been in business for a minimum of twenty-five years.
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Various definitions of tourism exist. Tourism is defined by Macmillan Online Dictionary as the business of providing services for those people travelling for holidays. Tourism has experienced continued growth over the years and diversification and has become one of the fastest growing economic sectors in the world. For countries like Australia, it has become one of the major contributing sectors in the economy generating large proportions of the national income and at the same time increase employment opportunities. The future is still bright for the industry in the country with possible future growth in expansion and diversification. The industry however has both the pros and cons impacts to various ranges of environments (Tourism Research Australia).
There is not really a universally accepted definition of tourism. In 1994 the World Tourism Organization (WTO) revised its definition. It says the tourism comprises of 'the activities of persons travelli...
Tourism can be defined in many ways, for economist people tourists are the main source of earning foreign currency, for private sector it is an act of the developing product, for other tourists receiving community it is an angle of change of lifestyle and for travellers it is a set of activities that motivate the individual to leave home temporarily
New Zealand’s hospitality industry has many challenges to overcome, which I have mentioned in this essay. This industry is one of the main contributing industries to the New Zealand economy (Statistics New Zealand, 2013). In this essay I will identify three major challenges, which I think are important to providing a successful hospitality business. I will describe and define these challenges and use data that I have
Travel and tourism has become one of the most popular forms of activity for people of different walks of life. The need to travel has become so essential that it has become one of the busiest industries in the world today. Whether it is for business or for pleasure, to travel to a particular destination is part of everyday life. In the late twentieth century, the tourism industry has grown at a sustainable rate particularly for leisure activities in which people are more focused on going for holidays (Page and Connell, 2009, 4). People are now spoilt for choices; not only for destinations, but also in how they would like to learn of these destinations. As everything continues to evolve, so does
The hospitality industry is an industry that focuses on customer satisfaction and meeting leisurely needs. The hospitality industry consists of fields within the service industry such as: restaurants, cruise line, lodging, and event planning and also within the tourism industry field. The hospitality industry mostly depends on the travellers’ availability of leisure time and disposable income and it is a several billion dollar industry. The hotel industry is a sector of the hospitality industry that revolves around providing accommodations for travellers. Hotels are commercially ran establishments that provide lodging accommodations for guests.
Is tourism an industry and if not, what is it and how can it be defined? To answer these questions we need to find the definition of industry first. An industry is a group of firms producing products and/or services that are close substitutes for each other(……). To be considered as an industry, it must meet three factors -- individual businesses, revenues of those businesses, and a common product. Now let’s see what tourism is. However, there is no single definition, that is to say no agreement on what tourism should be. There are some reasons: tourism includes a number of diverse sectors (e.g. transport, accommodation, attractions, other services); tourism includes a number of academic subjects -- some argue that as a subject tourism is conceptually weak; difficult to establish strict boundaries around tourism both as a business and as an area of academic study; weak data sources which make comparisons between countries difficult.
Tourism is an important and intricate element to society. It affects economical, social, cultural and environmental elements. Tourism can be argued to have a negative impact on the environment and decrease our already depleting resources, but tourism can also be argued to be a major contributor to strengthening economies, spread cultural traditions and improve people’s lives. Tourism
Based on McIntosh and friends (1995) tourism is a phenomenon and relationship that exists due to interaction between tourist, businessman, government and community as the host in process attract tourist and foreign tourism. Indirectly, this definition clarified tourism is visit or travel to another place within yesterday, aimed amused, rested, traded and so on. In fact, there are four key that related in