Impact Of Travel And Tourism

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CHAPTER 1
INTRODUCTION

1.1 BACKGROUND OF STUDY
Travel and tourism has become one of the most popular forms of activity for people of different walks of life. The need to travel has become so essential that it has become one of the busiest industries in the world today. Whether it is for business or for pleasure, to travel to a particular destination is part of everyday life. In the late twentieth century, the tourism industry has grown at a sustainable rate particularly for leisure activities in which people are more focused on going for holidays (Page and Connell, 2009, 4). People are now spoilt for choices; not only for destinations, but also in how they would like to learn of these destinations. As everything continues to evolve, so does …show more content…

Players in the tourism industry are noe becoming more technologically savvy to keep up with current trends. As the nature of tourism is rich with various information, the internet has made it easier for players in the tourism industry to communicate their products and service information to their potential clients. As for travellers, they benefit highly from internet use. Travellers tend to seek information on their destinations before making a decision (Zhou, 2014, 3). In addition, upon making their decision, travellers then are able to make travel arrangements. With tools such as computers and mobile phones with a connection to the internet, users are able to do wide array of things which has led to the change of process of making travel arrangements where all is done now through a small screen (Del Rosso, 2013). “The Smart-phone has rapidly become the essential travel tool and tourism operators must embrace it” (Daniszewski, …show more content…

This research paper aims is to create a much deeper understanding of the tourism industry in regards to this particular age group. The title “A study on new media usage in selecting Tourism Destinations Amongst Gen-Y in Kuala Lumpur,” will focus on areas which are relative to the topic at hand and to come to definitive conclusion on the matter. As people are now using the internet in their daily lives and more and more people are travelling, it is an attractive area of study for Tourism

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