Shrek Madagascar

Madagascar was Dreamwork’s second franchisable film series to be released. After this films success it was followed by multiple other films and series about it’s characters. Allegedly, there is a fourth film in the works for December of 2018.

Over the Hedge and Flushed Away followed which both did alright in box office, but then Shrek the Third came out and despite doing well in box office no one enjoyed it. People claimed they felt suckered in because of the previous two Shrek films being good. This was followed by the Bee Movie, which did well because of how absurd it was.

Then came Kung Fu Panda, Dreamworks’ third franchise. This did amazingly in box office. It drew people in with how odd it seemed and kept them for it’s well thought out

While it hardly beat out Monsters vs Aliens in box office it was loved by critics. This film practically set records for how quickly it was turned out because of a complete rework with only a year left in production. This meant the creators had to pick and choose what to rework and what was fine as a cliche. While it didn’t beat Madagascar 2 it still did well for being a new concept to the movie screens.

This was quickly followed by another Shrek movie, Shrek Forever After. However after the failure of the last one audiences were much more reluctant to see this film, which was sad because this one was arguably as good as the first movie. It did an amazing job of showing how real couples fall apart and come back together and had a lot to offer the world of cinema, but the stain it’s predecessor had made left it unable to overcome that so it goes on unremembered. Not to mention it did an amazing job of making the characters more flexible and the models and backgrounds more beautiful.

Not only did dreamworks prove that it is possible for children’s animation to put out thought invoking and riveting stories as sequels, rather than the anticipated drop in quality, but it also showed that sometimes what becomes the most lucrative franchise comes from taking a risk with an abnormal subject matter and letting the artists take the lead. Katzenberg saw the problem with Disney and Pixar of overmanagement of films and artistic creativity and decided to change that with his studio. All of Dreamworks’ franchise style films had something to offer to the animation industry. Shrek added to the idea that adults can enjoy and relate to animated films as well as children. Suddenly adults who prefered South Park and adult swim could watch a movie with their child and laugh at the same jokes together. Not to mention throwing a wrench in the Disney style princess movies, with a Princess and an Ogre who enjoy being ugly and gross together while experiencing real couple drama and audiences loved them for that. Madagascar made Tex Avery style humor a realistic goal in 3D animated humor as well as created a new craving for zoo based films that even Disney tried to hop on with The Wild. Kung Fu Panda noticed the lamnenting of China that they didn’t create Kung Fu Panda (Rabinovitch) so it helped form the chinese animation industry by letting their Hong Kong division create Kung Fu