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Cell phones impact on people
Cell phones impact on people
Cell phones impact on people
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As discussed, business processes can be simplified with the implementation of mobile applications. Mobile phones no longer function solely as a communication device. They now can be used to do a virtually limitless number of activities. The implications that this has for the retail clothing industry are very pertinent. Mobile applications help fashion brands in a number of ways, including the abilities to send latest tips to customers and to indirectly sell products. Companies like Forever 21 and H&M use photography apps such as Instagram to help with the promotion of current sales and the latest trends. The apparel industry progresses with technological advancements to expedite the work process at every possible stage. Companies are starting to develop applications as tools to monitor and speed-up the different parts of the apparel making process in order to minimize losses and maximize revenues.
Clothing retailers now realize that today’s shopper is completely mobile, and this has great implications for business. Acting largely as a facilitator of sales, mobile applications are important in the following ways:
• The consumer wants the shopping experience to be available anytime anywhere. o With the use of mobile apps, consumers will have the convenience to make a purchase or create an online shopping experience at any time and any place.
• Clothing and accessories are among the most popular mobile purchases. o According to comScore in September 2011, digital purchases (music, eBooks, TV episodes, movies) were the most popular mobile purchases at 47%, followed by sales in clothing and accessories purchased directly from retailer at 37%.
• Mobile Shopping is not simply a trend; it’s a way of life. o Virtually everyone has a cellphone or other mobile device. According to Google Insights, 4 out of 5 U.S. smartphone owners use phone to help with shopping. A survey of 5,013 U.S. smartphone owners found that 79% use a smartphone to help with shopping.
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Martin Chandra heads one of the hottest startups in the fashion industry, serving as CEO of Poshmark. Chandra came into the fashion industry after being in the technology industry for ten years. He started his company from mobile as opposed to starting from the web, which is what most companies have done in the past and still do. By starting from mobile, Poshmark eliminated the shopping cart, which made buying decisions more definite and cut down on check-out times. As an expert in the field, he believes that mobile apps are the future for fashion.
Now a days we can see everyone whether a businessman or an auto driver, Rich or poor everyone has a smart phone in their hands. In today’s world where time is the most precious thing these smart phones help us to save our time. These smart phones are necessary evils. Now the question is why these phones are called Smart Phones. The reason behind this is these phones have some special software in them called an App Store. Now the question arises “What is app store? How it works? What are its uses?”
Target Corporation recognizes the importance of technology in reaching its customers. In 2011 the company launched a completely redesigned website that focuses on ease of use. Target also has an industry leading mobile application that allows the company to reach its customers regardless of where they are located. In fact, Mobile Commerce Daily named Target the “2010 Mobile Retailer of the Year” (Target Corporation, 2011). It is in this sector that Target’s potential for growth is the highe...
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
In the last decade, wireless communications technology has grown rapidly in the global business community. The convergence of two key wireless technologies- mobile wireless communications and the internet has presented a plethora of opportunities for organizations through mobile business hereinafter referred to simply as m-business. M-business is a new business model which utilizes the internet for data/voice transmission through the deployment of wireless devices like smart phones, tablets and e-purses (Gartner, n.d. ). According to Picoto, Belanger and Palma-dos-Reis (2013) m-business has revolutionized the way organizations conduct business as customers are increasingly resorting to m-business. This pragmatic shift can be explained by the reliance on mobile devices for example smart phones to shop online. Undoubtedly, the market for m-business is on an upward growth curve with forecasts establishing higher global uptakes in coming years (Picoto, Belanger, & Palma-dos-Reis, 2013). With such high growth potential, one cannot help but ask what value m-business holds for contemporary organizations?
Also the checking out process has been technologically advanced as it was observed that iPhones and iPads are used on the sales floor to see what items are in stock at the location or other locations and to help customers in making a purchase. Using these items help with the communication among staff and customers. After making a purchase, the associate that assisted them will more than likely follow up with a personalized thank you note and invite them back to the store. Customizing the product for the customer also increases the use of technology. The customer chooses what product they want and they ask an associate to engrave their name on it, making it their own personal
E-Commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. It also includes ‘M-commerce’ which makes use of various mobile devices or smart phones. It means "the delivery of e-commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.” The various services available on M-Commerce are Mobile Money Transfer, Mobile ATM, Mobile ticketing, Mobile vouchers, coupons and loyalty cards, News, Stock Quotes, shopping apps, Mobile brokerage etc. Launching of Google Wallet Mobile App is one of the recent developments.
store managers and frontline personnel, play a critical role in the context of Zara’s business model. Using customised PDAs, store managers constantly communicate customer feedback, either hard data such as orders and sales trends or soft data like customer reactions to a new style or the “buzz” around a new design, to Zara’s HQ where the feedback is used by designers to quickly develop new garments based on customers’ wishes (Ferdows et al., 2004). Frontline employees assist their superiors in collecting the feedback. Zara’s store managers and shop assistants thus close the communication loop between shoppers and Zara’s HQ (Ferdows et al., 2004) and therefore contribute hugely to Zara being able to first understand what customers like and then design and produce it (Buck, 2014). Accounting for their key role, Zara pays store managers an above-average salary and up to 100% of their salary in bonuses if they hit sales targets (Ruddick,
The significance of mobile applications, app stores, and closed vs. open app standards to the success or failure of mobile computing is that present day mobile users are very fond of applications. Generally, applications enrich the experience of using the device and allow for so many tasks and activities to be done all through your mobile device. When all that you need is on your mobile device, there is no requirement to have a desktop PC anymore. Applications also distinguish a company’s offerings from their competitor’s, giving them an edge when wanting to stand out in the marketplace (Laudon & Laudon 2014).
M-commerce (mobile commerce) is the buying and selling or transaction of goods and services through wireless devices such as cellular phones and personal digital assistants (PDAs).
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.
The integration of a variety of information systems into business operations is necessary for growth in the dynamic business environment. These information systems can be minimized and fixed into mobile devices such as smartphones. The use of smartphones can play an important role in supporting business processes and operations, developing strategies for competitive advantage and decision making. These smartphones allow employees to be linked to the office, its data and resources, without being in the office. The use of smartphones for business processes can make the business more efficient and effective. They make it easier for co-workers to communicate among themselves and facilitates better communication between the business and its employees, customers, suppliers and even other businesses, and makes it possible in real-time. For CPS Energy and Lloyd’s Construction, although they were doing well, they realised that they could do much better. They needed to find new ways to further cut costs and maximize profitability. They both decided that the best way to do that was through the introduction of smartphones in their business operation.
Thau was inspired by the Bashar Nejdawi, president of Ingram Micro Mobility that is a provider of technology and supply chain services. According to Nejdawi, “In five years, consumer electronics stores as we know them today won’t even exist, and the same rings true for our favorite apparel brands”. He also asserts that three influential factors will change the retail landscape: instant gratification, borrowing and customization. A good example of instant gratification is Uber or Amazon. The Uber customer can see in real time where the Uber car is and when is going to arrive. In the same way the Amazon provide fulfillment program that allow retailers to sell products that are not physically in storage. In this way the retailers do not have to care about inventory and can concentrate on marketing. Secondly, the borrowing culture is going to grow. As an example is Zip Car or Netflix applications. On the Zip Car program someone can borrow a car just for few hours. Likewise, some business offer a mobile device rental program that allow a customer to lease the latest device for a fraction of the cost. Further, the customization program permits customers to choose their preferences before the product is being made. As an example is miAdidas company that gives to the clients the possibility to create
"Report Says 75 Percent Of World's Population Have Mobile Phones."RadioFreeEurope/RadioLiberty. N.p., n.d. Web. 18 Feb. 2014.
Mobile usage has proliferated in recent years. Areas all over the world have enjoyed the rapid development and high penetration of mobile devices. This popular trend has developed for so many reasons and has a lot to say about us.
32% of smartphone users made a $100 purchase 38% of tablet users made a $100+ purchase” (David, 2012)