Consumer Behavior in Retail Selection

1055 Words3 Pages

Reviews on Store Choice
Gjin Biba et al. (2006) examined the shopping trip patterns to highlight the role of various factors exerts on consumer choices regarding both shopping location and type of retail establishment i.e. the competition between on the one hand, regional and super regional shopping centres, on the other hand big boxes and power center were analysed. Four hypotheses are tested pertaining to shopping trip purpose, transportation mode, trip attributes and customer profile. The study suggests that several trip and household attributes impact customers’ choice for either big boxes or traditional shopping centers: transportation mode and car ownership; day of the week, departure time and place and trip length; respondent’s gender and age as well as type of household.
Yasmin Hassan et al. (2010) developed a general model of retail patronage and to empirically test the relationships proposed in the model in the context of furniture market. The objectives of the study include 1) is to review existing retail patronage models and related literature 2) to develop a general framework of retail patronage behavior and 3) to test the …show more content…

(2011) examined the factors determining the choice of modern retail outlets and also showed the purchase of brands varies across different product categories and for some, consumers show distinct preference for non-branded products, which are purchased from traditional outlets. Thus, both traditional and modern retail can coexist in India. Knowledge and use of foreign brands, especially luxury brands, is low. A majority of the respondents is in favour of allowing FDI in retail. The paper points out that consumer welfare should be a key determinant of the retail FDI policy. The government should allow FDI in multi-brand retail, which will enhance brand knowledge, choices available to consumers and help to promote branding in certain segments like fruits and vegetables where there are only a few brands

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