Shiv Carmon And Ariely: The Placebo Effect In Marketing

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According to Daria Chigirinova, The placebo effect in marketing:

Unexplored influence of brand name,University of Kassel published in 2005

Shiv, Carmon, and Ariely (2005a) conducted a researched aimed at extending the scope of effects that marketing actions are capable of evoking. They found out that speculation with different marketing variables (in particular, price promotions) can not only influence the subjective experience of a customer but even alter the actual efficacy of a product. Placebo effect in marketing has not been studied through yet and hence there are a lot of directions of research that could be developed. One of possible directions that I’m going to develop in the given paper is the influence of brand name on the actual …show more content…

According to Irmak, C., Block, L. G., & Fitzsimons, G. J Journal of Marketing Research, published in (2005), XLII (November)
Topic:The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work As per this the authors conducted an experiment with energy drink revealing the importance of motivation as an important factor contributing to placebo effect in marketing. According to Montgomery, G., & Kirsch, Placebo effect in Medicine, Psychological science, published in (1996).

Topic: Mechanism of placebo pain reduction: An empirical Investigation. As per this the authors conducted an experiment with placebo anesthetic cream in order to investigate the placebo effect in pain reduction. The results suggest that placebo of local anesthetics are not mediated by global mechanisms of placebo effect. Global mechanisms (such as anxiety reduction and endogenous opioids) are opposed to the second group of factors contributing to placebo effect – flexible mechanism (classical conditioning and expectancies). According to Beecher, H. K ,Placebo effect in Medicine, J.A.M.A., (1955), 159(17), 1602– 1606.
Topic: The Powerful

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