Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
The impacts of sexuality in advertising
The impacts of sexuality in advertising
Advertising and sexuality
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: The impacts of sexuality in advertising
In 1972, Stephen Marks set out to change the fashion landscape in the United Kingdom when he founded French Connection. The company chiefly distributes its clothing through its own stores, however many other shops and department stores, such as Macy’s, Bloomingdales, and Nordstrom carry its products as well. In 1997, French Connection began labeling its clothes with the letters, FCUK, claiming that it was an acronym for French Connection United Kingdom. Using such slogans as “hot as fcuk” and “lucky fcuk,” French Connection became visible on store fronts, product labels, magazines, and billboards. In 2003, French Connection launched a new print and promotional advertisement campaign entitled “Scent to Bed”. This new and even more provocative advertising campaign would introduce the company’s main target, young adults, to two new fragrances, FCUK Him and FCUK Her. Using an offensive and eye-opening naming strategy, the company attracted many opponents who claimed the ads were encouraging young adolescents to have sex. These claims were partly legitimized when the company continued to run the same sexually suggestive advertisement in publications such as, Cosmopolitan, Seventeen, and Teen People, whose primary reader base consists of girls in their early and middle teenage years. Even though the company claimed that the target market for their new product were men and women consisting of the ages 18-25 years old, it became apparent that it was influencing much younger individuals. French Connection employs sexual and considerably irreverent images and language in their advertisement to draw its customers to its new fragrance. The message in the Scent to Bed advertisement simply combined sexual imagery and text into one ad... ... middle of paper ... ...With the Scent to Bed advertisement, French Connection is able to do just that. From this, it is easy to conclude that sex sells and has the most influential effect in teen generations. Additionally, the use of the color white for the text accentuates the advertisement’s naughty image. The models themselves are dressed in a more revealing way, and look a specific way to draw in the young readers. Even the way the models are positioned in relaxed positioned in the photograph reveals hidden and subtle meaning to the advertisement leaving the interpretation of the ad for the reader. In that sense, the allure of sex and of an attractive member of the opposite sex allows the Scent to Bed advertisement to capture the interest of the reader and motivate them to run to the mall, buy a bottle of FCUK Him or FCUK her, and ultimately go home and get “scent” or sent to bed.
By describing the commercial in detail, and backing up her statements with evidence, Gray states that this commercial depicts the fantasy of women well enough to make them want to buy the product. The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a
Humans have an instinctual response, emotionally and physically, on fear towards danger or any unpleasant situation. When one is not in their right, conventional state, they become too concentrated towards the danger in front of them, thus leading to vicious outcomes. These may affect the person himself or to the one he is in opposition to. Fear stimulates the lost of individualism and encourages a group mentality to one another. The book “Lord of the Flies”, written by William Golding, manifests fear all throughout the book which directly triggers the savage acts the boys commit themselves . When one is scared, they are prone to create groups to disperse the fear and accompany it, or in the case of Simon’s death, the loss of individualism, a creation of a group mentality, is an and
From his first line of dialogue, he is established as a serious boy who speaks reason. He was able to communicate to Piggy that there are no grownups on the island without freaking out. Later, when all of the boys gathered together, Ralph said, “‘He’s not fatty, his real name’s Piggy!” (21). All of the children around them burst into laughter, partly because of the name Piggy, but the way he said it made the line more humerous. Jack appeared likeable to these kids, although he was being mean in the process. This likely influenced their decision to make him leader.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Have you ever wondered where the saying, ‘a picture says a thousand words’, come from? Well, I do not know who came up with this fantastic phrase, but nonetheless, I will be describing and analyzing two different magazine advertisements, trying to put in words what I think the advertisers wanted consumers to receive when those potential buyers viewed their ads. The two advertisements that I chose, Caress and Secret, try to encourage female consumers of all ages to purchase their hygiene products. Although both ads, Caress and Secret, appeal to the same gender with hygiene goods, they differ in design, text, and message. They attempt to please the female buyer with color, texture, and sexuality. This makes it prevalent, that the agents must grab the attention of possible buyers in order to sell their product. The advertisers must choose a variety of marketing strategies to the reach their targeted consumers.
This is evident when Jack wants to put people in punishment if somebody breaks the rules (32). His desire to punish people shows his love of power and dominance. It also reveals that Jack could have been like one of the ambitious leaders in the past history. Another sign of becoming a savage in the society is showing an act of disrespectful to another neighbour, including Piggy. This reveals when Jack mocks Piggy by telling him, “Shut up, Fatty” (17). It also happens when Piggy condemns Jack for “[letting] the fire out”, although Jack makes a promise to “keep the smoke going” (75). However, he became so violent, so angry that he “smacked Piggy’s head” (75). Some of the uncivilized members of the society use their selfish desires, which is not aiming for the common good. For instance, Jack tells Ralph that he successfully “cut the pig’s throat” (73). He said, “There was lashing of blood…you should have seen it!” (73). This suggests that Jack is more concern about hunting rather than getting rescued. Jack, as a savage, uses his ambitious power to put people in punishment, his rude attitude to hurt people, and his way to care more about himself than others. This character greatly exemplifies a savage in the society, but another important symbol that makes a novel an allegory is the
Other aspects strengthen the advertisement design's sexual appeal. The foreground woman's strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th...
A long line of women fills up a traditional looking catholic church. One by one they are pouring into the tiny, wooden Confessional. At the bottom right corner, a box sits saying “The Axe Effect” and the image of a can of Axe body spray. The women seem to be all different ages, business women to high school ,and come from all walks of life though their faces are not showing. With their hands crossed, and heads bent at a slight angle. Hands are full, perhaps showing a crunch for time during their busy days. Crowding into the small sanctuary looks slow and tiring. Are these women reluctantly waiting to spill the beans of a night to remember or trying to get their hands on the priest who bought the wrong body wash? Their stance is tight and it reads as unclear if they feel rushed to be there or to leave. Light pours into the room like a spotlight and gives everyone's clothing muted hues. The placement of the confessional and the slope of the line of women leads the eye to the kneeling women and straight down to can of Axe. The minimalistic use of typography and graphics keeps it ...
Being a young adult, it is often hard to find that perfect scent. Why must the young woman find her perfect scent? In order to grow and express herself as she matures. Choosing two memorable advertisements, “Daisy” by Marc Jacobs and “La Vie Est Belle” by Lancôme, as options. Both are likeable perfume commercials; however, the “Daisy” advertisement is better than the “La Vie Est Belle” advertisement because it plays lively music, uses vibrant colors, portrays happy actresses, and includes a clear selling point.
Sex in advertising has been around for many years now. Ever since the Maidenform fantasy over twenty years ago. Here is a great example of sex in advertising. It showed women in their Maidenform bras and had different schemes to each one. Maidenform were showing that if they wore this bra and look sexy they could be successful in their jobs and get out of the house. Basically these ads made women feel sexy, and more confident about their bodies. Quit being just a housewife, which many of them were back then. It was now ?The Maidenform Women. You never know where she?ll turn up? (Moog 109). The Maidenform bra ads symbolized the exciting but frustrating longings of the past (Moog 109). Of course this brought some controversy, but when you are dealing with sex appeal in your ads it?s kind of an automatic. That was then, what about now?
The objectification of women is a huge issue in society and is often led by advertising. However many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive but rather very funny or sexy. However how would they feel if it were their daughter or sister being advertised throughout the world as a sex object?
Advertisement is a form of communication that is intended to persuade consumers or a target audience to purchase or to accept the ideas, products or services. In this advertising, Axe uses the power of persuasion, such as attractive women, style, and images which are the key ideas to the product and fragrance to conjure the consumers’ behavior of the perceived images of the product. Axe was originally created in France in 1983 by a company named Unilever and sold in the United States in 2002, and is now the leader of men’s grooming markets. The brand is focused toward gender and the age of the customer. Its market strategy is aimed at males from their teens to their twenties appealing to a new life style product that would increase their luck with the ladies. Axe deodorant ads gives you the apparent need to smell and feel good, but the means of feeling good is mainly through increased sex appeal. This ad assumes that all males buy deodorant solely for the purpose of getting women, and if you do certain things, like buy this product, then all women will be all over you.
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
There are a lots and lots of advertises that contains a bit of exaggeration, sex and a message to make the consumer feel an association going on by using or buying that product. For example, Coors light beer commercial contains a lot of stuff that might get people to feel an association going on if he or she drinks that Coors light beer. On one of the Coors light beer commercial, there's a commercial that shows couple of young man and woman drinking Coors light beer and playing volleyball up on the Rocky mountains. A lot of people especially the people around their 20's would be convinced that if he or she drinks Coors light beer, then they could enjoy the coolness of being young and active. Since the commercial contains both sex, it would refer to the people aroun...