Service process design:
To design an efficient service, marketers and specialists in operations must work together. Process in goods production and services are different from each other. In production except for custom designed production, customer do not involve in the process other than opening the package. But the differentiating characteristic of the service is the extension of customer participation in the process of manufacturing and delivery service. In the services like real estate that there is a high interaction between customers and employees, also human resource specialists should cooperate. One of the clearest ways to describe service process is often to create a flowchart that presents different steps visually and in sequence. But a more sophisticated version of flowcharting is Blueprinting. The word blueprinting was used for the design for a new building or a ship that was captured on an architectural drawing. These blue printings shows what the product should look like and detail the specifications to which it must conform. But in the case of services, there is no tangible structure that makes them more difficult to visualize. A key characteristic of service blueprinting is drawing a line between “Front office” and “Back office” which is called “Visibility line”. Service blueprinting, clarifies the interaction between customers and employees and how these interactions are supported by additional activities and systems backstage, so service blueprinting can facilitate the integration between marketing, operations and human resource management.
For the case of Delta Real Estate, the writer of this article could only judge the blue printing at his own perspective by observation. This blueprint just evaluates the ...
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...is characteristic of High- End retail selling. Clear pronunciation and an accent equal or higher than customers are important factor for a salesperson. The hiring factor for these kinds of selling is social skill. Another important decision area is payment. Some marketing gurus suggest that every sales person in high-End retail selling must be paid 25% of the selling price of the thing he/ she sales over the salary. Salespersons in Delta group are receiving about 40% of the property price in average without any fixed salary and it grows if the salesperson sells more property in a time period.
Another important field in Real Estate industry is relationship marketing. There has been a shift from a transactional to relationship marketing. Relationship marketing essentially represents a paradigm shift within marketing from a transaction focus to a retention focus.
Marketing at the Vanguard Group. In light of an evolving market, faced with new competitors, and after a careful analysis of their current customers, the Vanguard Group (hereinafter referred to as “Vanguard”) realizes it must rethink its entire marketing strategy. However, in order to protect and leverage their competitive advantage, which is their low management fees, and to optimize the loyalty that their customers continuously demonstrate toward their organization, they must now target the most profitable segment for them, and develop the best way to serve and delight these customers. SITUATION ANALYSIS Highlighted SWOT Strengths Low fees strategy - a good idea.
A service firm performance is usually measured in terms of quality. Nevertheless, these performance measurements can also be measured in terms of time, flexibility and cost, and they can also be used by a manufacturing company. In order to analyze the measures, I will divide them to the three main parts of operations, input – process – output:
There are many papers which argue what market structure real estate agencies fall under. Coiacetto (2006, 1, Online) argues “that it is not necessarily a competitive industry and, in some instances, can be highly oligopolistic.”
This is where firms concentrate on selling to a small market, due to these costs can be kept low because of the savings made by specialization. IT is usually used by smaller firms as they can concentrate on establishing a strong image and position in their niche. Also niche markets are usually ignored by larger multinational firms, who are not interested in the low sales volume yielded by a small segment. A good example is Rolls Royce who specializes in the luxury automobile niche. Mass marketing This is the total opposite to that of niche marketing, in mass marketing a firm will try to accommodate as much of the market as possible. However doing this means you have to ignore certain area’s of the market as you cannot accommodate the whole thing. Mass marketing usually involves marketing different products to different groups of people or promoting the same product through different means. An example of the former is the way banks now work, they have separate accounts for students and teenagers, and others offering different services for different purposes. Marketing is about understanding the customer’s needs and ensuring that products and services are of the highest possible standards in order to satisfy the potential customers wants and needs. Marketing also focuses on ways in which the business can influence the behaviour of customers. Marketing is essential to the success of all businesses. Its primary aim is to enable businesses to meet the needs of their actual and their potential customers and should be able to: It is very important to understand the needs and wants of customers. The needs of customers may vary between different groups of people. Customers needs include: Good customer service – This would include the after care service and the service provided when the purchase of the goods is made. This may be friendly environments, return policies, good clear advice and good services such as express tills. The business may consider their competitive markets and may evaluate the competitive prices in order to provide a better service and better quality. They can use these strategies to meet the needs of their customers. They need to have unique goods in order to stay ahead of competitors. For example a game shop can get the latest games so more customers can come there because no one else will have them The business will need to think of innovations, which they could use to help with communication between suppliers, contractors and customers.
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
The price of this item is a fairly tricky process, because there are so many different parts that could go into making money on this particular product. If we put our a lower original purchase price for the app we would also need to make money somewhere else because a $1 app is only going to make as much money as people who buy the product. This being said if we start the app at too high of a price nobody will want to buy it because the initial price will not be worth just waiting in line for checkout. I’m suggesting a price in the $0.99-$5 range. Along with this initial pricing we would need to decide if we are trying to make money off the retailors who sell this product or the credit card companies that people use to purchase items in stores. This could go two ways. Our company could either try to make a small percentage off the retailer after the purchase or the credit card company. Going through the credit card company would most likely be the better more profitable option, although this is something that we as a company will not be able to control. Negotiations will have to be made on the exact numbers that will be split between the three companies here. My proposition is that we deal with strictly the credit card companies who take a same profit anyways from each transaction from each consumer that makes a purchase with their credit card in a store. We ask them if they will raise their pricing percentage that is taken from the retailer from purchases. It sounds like a bad idea because most would think that the retailer would never allow this to happen, but in actuality we are saving the retailer money by possibly making it so they will have to employ less people due to our product. By people checking out their own ...
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
has to be able to afford it, they may think price is an indication of
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
By the end of year two Pangea Technologies had achieved great success. Not only did it rank number one in game 5 but it also ranked number one overall. Our management team worked well together and made well informed decisions. We achieved our goal to have at least 40% market share in at least two market segments. In fact, we had 52% market share overall and over 45% market share in every segment.
Leahy (2011:651) defined relationship marketing as ‘attracting and keeping customers for a long period of time’. Relationship marketing is used by firms to change consumer attitudes and increase the frequency of purchase in a business using marketing techniques such as promotions and advertising. According to Ndubisi and Chan (2005), relationship marketing provides an organisation with the opportunity to think beforehand in order to get access to the right information about their customers, meet the customers’ needs effectively, efficiently and gain competitive advantage. As a result globalisation, Geddie et al. (2005) viewed relationship marketing through the prism of technology because businesses have the opportunity to store vital information about their customers’ shopping habits in their databases thereby, using the data to their advantage in rendering a better customer service and establishing a long-term sustainable relationship with their customers and this might result in increased customer satisfaction and loyalty. Peppers et al. (1999) referred to relationship marketing as ‘one-to-one marketing’ and suggested that businesses must be dynamic and fast in their approach and response to individual customers’ needs that are ever-changing and unpredictable. Therefore, organisations must be prepared to provide bespoke products or services that ...
It is increasingly recognized that services sector in all countries in the proportion of gross domestic product have an increasing, along with the development of tertiary industry, the market increasingly competitive, provide better products or customer experience is the key factors for the company stand out, companies can improve their products or services through service innovation, and service blueprint is a practical technology for service innovation. Service Blueprint is flexibility and versatility, the most important on the service blueprint is designed to customer-centric, and design experience and improve services. This essay will talk about whether service blueprint as a practical tool in the enterprise operation management. The first
Motive: To have a fresh and young look and to get rid of any unwanted
Marketing is defined as follows: Marketing is the process of interesting potential customers and clients in your products or services. In this essay, I am going to address the concept of “social marketing” and how does social marketing differ from “societal marketing” or “socially responsible marketing” in the first part, and in the second part, I am going to provide examples of each of the three approaches to marketing and analyse how these represent a departure from traditional marketing practice.
There have been Pragmatic shift from traditional marketing to a relationship Marketing approach(Gummesson 2002). Traditional marketing differ from the relationship marketing approach to how business market to consumers. The shift to relationship marketing has been highlight by series of different factors that have affected the methods used by services providers to keep loyal customers of value through methods of customer retention. Business are not the only ones that benefit from a relationship marketing practices. Customers benefit from the satisfaction they are receiving value and their needs are met or exceeded. Loyalty is embraced through incentives, trust, promotions, social, and pricing strategies designed to keep customers by practicing relationship marketing.