Adel De Guzman
MGT4260
Sentiment Analysis
As more and more consumers turn to online retailers for to make their purchase, the Internet has also become an informal reference and referral guide. It is natural to ask and offer advice and the Internet is making it easier for consumer to do so. For example, someone on Facebook can post a question to friends and family asking for recommendations or experiences with, the local handyman, car seats, or family vacations at Disneyland. Response times are quick, condensed, and valuable. Although Facebook friends may not be experts in the field, the one seeking it respects their opinion. These recommendations as well as research can greatly drive a purchasing decision. Consumers also search for
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The data is already being generated as the use of blogs and online reviews increase. Sites like Amazon, the biggest online retailer, make reviews about products and sellers available and searchable for consumers. Aggregating 5 star ratings or binary measures, like recommend and not recommend, is not difficult, even with from thousands of records. However, free-form text comments are more difficult to summarize. Sorting and categorizing these opinions is called sentiment analysis. Companies already spend resources to research customer satisfaction and sentiment analysis is a great research tool for consumers and business. Sentiment is one’s attitude or opinion about something. Sentiment analysis uses various research areas such as natural language processing, data mining, and text mining to discover the consumer’s opinion. Sentiment analysis can occur at the document-level, sentence-level sentiment analysis, and aspect-level. Document-level being the most coarse level granularity and aspect-level being the finest level of granularity (Pedrycz and
Rhetoric . A word many believe withholds a negative connotation in reference to politics, yet little did do they know, such a small-scale word has numerous definitions. Rhetoric , wWhen used in a different context, it can mean many different thingscan have many different meanings. As mentioned abovementioned, it is known to have a negativebad implication, reason being, that candidates use certain persuading techniques towards voters in order to bash their opponents. That way, they can gain votes for their own party, and convince the voters that other candidates are doing things the wrong way and gain votes for their own party. I personally perceive rhetoric as an act of communication that demands a response. as an act
Every writer has a style of writing that is unique to them. This literary element, style is the author’s personal way of describing, events, object and ideas. An author’s style is also comprised of his or her word choice (diction), sentence structure (syntax), sentence arrangement (organization) and figurative language (imagery). All those thing come together to create mood, image and meaning throughout the text. Similarities and differences in style can be established in the writings of nineteenth century British writer, Charles Dickens, and his French comrade, Guy de Maupassant. Both author’s diction is unbelievably comparable, but their imagery is far from being related. One of the many things Dickens is famous for is his extensive and detailed imagery, which can be seen in his classic short story “A Christmas Carol”. Maupassant’s imagery is in fact very concise and nonspecific, which can be seen in his short story “The Necklace. Both stories “A Christmas Carol” and “The Necklace” show various similarities and differences. But in the aspect of style, diction, both authors use formal and sophisticated word choice.
Shot’s have been fired and the North and South are at war in the United States. With around two million men enlisted to fight for a cause, who was going to help the community, run the factories and support the United State’s? Women did by stepping up as the times called them too. They helped men at war by serving with them in the Army, the Navy, and the Marines as either nurses or spies.Women who were white working-class and free and enslaved African-American women were laundresses, cooks and matrons, plus 3,000 white middle-class nurses. Women also sent relief supplies, delegated to Europe, sold war bonds and conserved food. The field wasn’t the only war going on, the ladies in the communists had their own “wars” to fight. They lobbied for playgrounds, cooked hot lunches for nurses and schools, inspected school and helped in club movements. Movements in the
Prendergast, G., Ko, D., & Siu Yin V., Y. (2010). Online word of mouth and consumer purchase intentions. International Journal Of Advertising, 29(5), 687-708
Digital marketers must keep up-to-date with the consumers preference, trends and needs, in order to meet these needs and to be able to remain competitive in the market . The connectivity created by digital media leads to enhanced product benefits such as online games and applications (Pride & Ferell, 2014). However, the use of the internet to sell products could be a disadvantage to the business since the goods being sold are intangible, the consumer could research and find reviews describing a product as low quality which could result in sale losses (Brand Driven Digital, 2013).
In the sector of management, the popularity of travel distribution over the Internet has provided hoteliers the opportunity to review consumer-generated content across the industry, because these reviews and ratings provide a powerful tool and a wealth of data to hotel management. Also, it is important for hoteliers to take consumers’ negative comments seriously in order to provide a service recovery or change product to better suit consumers’ needs. In article “The implications of social media on customer relationship management and the hospitality industry”, it is said that hoteliers have found that review of the information in comments enabled them to make management decisions that resulted in improved service operations (Rosman & Stuhura 2013).
Before we proceed the topic to the behavior of the consumers, it is important to correlate the basic concept of this paper which are talking about recommendations and referrals program. Where nowadays people are choose online purchase rather than online, ratings and reviews are the important part of it. Promote the personal recommendations and referrals by social media often give rewards for the effort of the referrers (Cymaster, 2012). While endorser or someone (referrer) is give their recommendation, they will be given some rewards like coupons or discounts everytime they share the referral codes. On the other side, recommendations and referrals program is not just give benefit for the referrer but also to the websites because it will be
The reasons are predominantly in light of the fact that Facebook's highlights convey accommodation to individuals, purchasers invest more energy in it, and Facebook's highlights enable buyers to collaborate with general stores and different shoppers and see remarks from different customers on grocery stores' Face book pages. The piece of the overall industry of various online person to person communication sites have been developed, for example, Face book developed by 0.22 percent from November 2011 to October 2011. YouTube has the most grounded development among online long range interpersonal communication website with a 0.67 percent from November 2011 to October 2011. These estimations demonstrated the enrollment of online informal organizations sites have been developed (Hitwise, 2011) There are distinctive interpersonal organization bunches that have the ability to impact buyers' buy choice (Evans, et al,
Subscribe to Backtype and you will get a good idea of what consumers are saying and how your brand recognition is holding up. You will be able to find, share and follow comments from the web. 4. Board Tracker Forums and boards are another arena that consumers use to discuss products or brands they have used. There are so many of these online message boards and forums available you would never be able to manually track them all and now you do not have to!
Sentiment analysis, also called as opinion mining, is the field of study that analyzes people’s opinions, sentiments, evaluations, appraisals, attitudes and emotion towards entities such as products, services or organizations, individuals, issues, topics and their attributes. Sentiment analysis and opinion mining mainly focuses on opinions which express or imply positive, negative or neutral sentiments. Due to the big diversity and size of social media there is a need of automated and real time opinion extraction and mining. Mining online opinion is a form of sentiment analysis that is treated as a difficult text classification task.
The ability to experience and express emotions can be a long process. Everyone starts experiencing emotions pretty much from the day of birth; as a person grows up with their family every single day they become more experienced and have more emotions that can help create and form their lifestyle. The decisions a person makes is always influenced by the emotions they have at the current time and the emotions they have experienced before. Experiencing emotions are easier than expressing them. Emotions may be easier to express at a younger age, but as anyone grows older it becomes more difficult. Both experiencing and expressing emotions are different for everyone. The ability to express emotions can be influenced by a person 's culture, personality,
According to a study by Dr. Kirthi Kalyanam, who obtained his doctorate in Business Administration, “88% of consumers are researching items online and then buying in a physical store.” (Kalyanam) This signifies that a big measure of consumers use the data that they have obtained online, largely triggered by advertisements, when they undergo the decision making process when buying a product/service in a store. Since the consumer has already explored the product online, the decision making process is cut down significantly and the consumer almost always buys the merchandise that they have already searched. This research that they conduct is mostly sparked by an online advertisement which the consumer sees about the product. The advertisement usually doubles as a hyperlink to the product’s website, making it simple and easy for consumers to find more about the
Several factors affect consumers’ attitudes, actions and decisions. Public catch information from social networks, which is an important source of getting information and this, is also a very suitable source of information. People talk about their experiences with each other regarding a product or brand. This is how people get different kind of information about different brands and products. In marketing we call this thing electronic word of mouth. Word-of-mouth is evaluating or sharing experiences...
Businesses use the media to convince consumers to buy their products. Since the start of mass media, companies have used communication to broadcast to large numbers of people about their product (Shah). Companies spend a great amount of money to encourage people to buy their product, by winning them over (Shah). The media provides information, rates, and suggests new products and services such as movies, computers, restaurants, books, fashion items, and more (Rinallo and Basuroy). Back in the days where brands had to buy advertising or secure media placements are gone. Today it is becoming really hard to know the difference between the role of marketer and publisher. This gives the chance for companies to become satisfied conservators, making their own items on their websites for their businesses (“Media Influence”). More and more people are considering traditional advertisements as untrustworthy; in fact, 75% of people do not think traditional advertisements are true. Companies uses online advertisements to influence people to buy their product. People today are trying to make more informed buying choices, using all the information they can find online. A person’s online experience can influence them to shop at a particular store; in fact, 91% of people shop at stores because of reviews online (Peneycad). People spend a large amount of time researching products before they decide to buy them. 86% of people use search engines to research products. 62% of people who research products online buy products in the store. People who research services and products online are more likely to make a buying decision (Peneycad). 78% of people are influenced by post from companies on social media websites. 72% of people are trusting of online recommendations of products. Peneycad mentions,“This means 72% of people trust complete strangers just as [much] as people they know when it comes to making a purchase decision (Peneycad 2).
Emotions and feelings are some of the driving forces in our lives and essentially control our reactions, ideas, and choices. Emotions allow us to form connections with others, make decisions about the world around us, and provide us with the motivation to accomplish various tasks. However, emotions generally come with a lot of confusion and variability due to how differently people utilize and deal with them. One common emotion I feel that all people deal with, and handle differently is anxiety. Anxiety can be an extreme motivator, or the complete opposite, depending on how a person reacts to the feeling. Overall, anxiety is a complex emotion that, in extremes, can disrupt a person’s daily life, or more commonly, make a person feel upset