Sears Company Mission Statement

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Recommended: Sears product-service, customer base, and strategic advantages

Sears Holdings is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve their members wherever, whenever and however they want to shop. Sears Holding is home to Shop Your Way, which is a social shopping platform offering members rewards for shopping at Sears and Kmart as well as with other retail partners across categories important to them. The company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. The Sears Holdings mission statement is to become the country’s leading broad line retailer by providing consumers with affordable, quality merchandise. Their objective is …show more content…

This is due partially because of the CEO Eddie Lampert, who is rarely involved with the company and seems to enjoy his vast fortune more so than expanding and working to better the company as a whole. Employees who worked under Lampert described his presence as, “the only way you see Eddie is through a screen.” (Haley Peterson, 2017) When previous employees and executives were asked about Lampert and the downfall of Sears, many were extremely hesitant about speaking out and afraid of legal retaliation from Lampert or the company. It seems that Lampert has made a bold strategy by, “trying to turn Sears into a tech company that collects and sells customer data through the Shop Your Way program, in order to turn Sears into a more asset-light organization, but one that would still include physical stores.” (Haley Peterson, 2017) Based on the information that was retrieved from this article, it seems that Lampert has a strict and controlling personality that scares all employees and even top executives. This is an issue, because with a workforce that not only fears their CEO, but neither trusts their leader, employee productivity decreased rapidly and employee turnover increased as

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