Scope Of Research Methodology

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Research Methodology

Research methodology is a way to systematically solve the research problem. Research methodology constitutes of research methods, selection criterion of research methods, used in context of research study and explanation of using of a particular method or technique so that research results are capable of being evaluated either by researcher himself or by others. Why a research study has been undertaken, how the research problem has been formulated, why data have been collected and what particular technique of analyzing data has been used and a best of similar other question are usually answered when we talk of Research methodology concerning a research problem or study. The main aim of research is to find out the truth which is hidden and which has not been discovered as yet.

Need of the study
The success of a business depends upon its ability to attract and retain customers that are willing to purchase goods and services at prices that are profitable to the company. Consumer perception describes how customers and potential customers view a company and its products and services. Consumer perception is important to business since it can influence the consumer behavior, which ultimately affects the profitability of the business. Businesses spend large amounts of resources to influence consumer perceptions.
Objectives of the study
• To know the consumer perception towards the household insurance products amongst the people of Delhi.
• To find out consumers purpose of purchasing household insurance

Scope of study
• The study is based on the survey and is confined to geographical region of Delhi only.
• It covers information about the awareness level of the people and the perception of consumers towards...

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...purchase the policy?
e) Through agent
f) Through broker
g) Through bank
h) Directly from the insurance company

7. Were all the terms and conditions explained to you?
Yes No

8. Did you claim under the policy?
Yes No

9. How will you rate the overall services provided by the company?
c) Satisfactory
d) Unsatisfactory

10. Would you recommend this insurance to others?
Yes No

Condition If No:-

11. What was the main reason for not being insured?
e) High premium
f) Lack of awareness
g) No insurance company approached
h) Unsatisfactory past experience

12. Are you interested to buy this insurance?
Yes No

Your Opinion about this survey:-
_________________________________________________________________
_________________________________________________________________

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