Marketing Strategy Of Maggi Noodles

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NESTLE (INDIA) FIASCOOF MAGGI NODDLE BAN AND RECALL & AFTERMATH
This title will focus on the topic suggesting that will fall under the consumer behavior, customer loyalty management area and also what steps could have been taken to resolve the problem and also the circumstance that led to cause of the ban. The context is given as comfort food sector(Instant Noodles) combined with the title gives both an academic focus and area to undergo an investigation.
The study will be done by selecting the selection region of India and survey will be done demographic wise to get to know the behaviors at different sectors of occupation like working bachelors, school students, and higher education students
In general, however, a short and meaningful title …show more content…

Nestle launched Maggi Noodles with its two-minute instant noodle tagline in 1982
Maggi surely had First Movers Advantage. Maggi was distributed in schools so as to promote trials. This also may have helped. When a brand creates a new category it sets a benchmark for quality. Maggi did the same to the instant noodle category in India.
Nestle targeted kids. They were the ones who were ready to accept a tasty food, compared to older people who were still reluctant. It appealed to kids because of two reasons - distinguished taste and two minutes factor. Simple. There was not much competition around. It clicked. Kids who were growing up at that stage would one day become their loyal customers, Nestle knew

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