Samsung Strategic Management Essay

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Planning is a process of identifying a desired objective for a company. It can avoid many threats for a company like uncertainties of a global economy, technologies changes etc.(Schermerhorn, 2014, p166) Goal setting is an important part of planning. Goals are objectives of performing and it ensures the direction for decision making. Samsung corporation focus on long-range plan which will take three or more years into future. They come up with the vision "Inspire the World, Create the Future" in 2020,which is forecasting the future for Samsung. (Samsung Inc)
For BlackBerry, they focus on short-term plans which are cover one year or less. ‘ In fiscal 2014, we continued to support programs that help and inspire the youth of’, this is a short-term …show more content…

(Schermerhorn, 2014,p229) The organization for Samsung corporation is formal structure due to the CEO of Samsung coraportion is at the top and be in charged in all the divisions. The board of directors is composed of four executive directors and a five person independent director majority, there are nine members for board, including five outside directors. (2014 SAMSUNG ELECTRONICSANNUAL REPORT Inc) BOD governed the Samsung corporation in order to create a equitable environment. (Samsung.Inc ) Company in South Korea is charged by outside directors. They began to implement it since 1998. It is an owner-controlled governance structure.(Cho, 2007)Samsung corporation are divide into three divisions, which are IM, CE, and DS. IM includes communication products like cellphone and computer. CE is home appliances like TV, refrigerators, and washing machines. DS division is mainly about memory products such as mobile AP.( GLOBAL HARMONY with PEOPLE, SOCIETY &ENVIRONMENT. 2016) The main organizational culture of Samsung include people, excellence, change, integrity, and co-prosperity. They respect all the employees, get improvements and innovations continuously, operate rightfully, and make effort together. In addition, they believe they would make more innovations and create a better future for the corporation.(Samsung …show more content…

The three phases of planned change is unfreezing, changing, and refreezing. It is a process that has preparation and be ready for the change. The first phase unfreezing is to do preparation for the change. Changing is the phase that the plan actually happen. And for refreezing, it is a phase that the change complete. (Schermerhorn, 2014, p266)However, the unplanned change means changes happen unpremeditated. (van 2011) If Samsung corporation make a organization change, the obstacles they face may be structural inertia because of

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