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Samsung vs Apple case study
Samsung vs Apple case study
Samsung vs Apple case study
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In recent years it seems that Apple and Samsung are taking over the mobile phone industry and are becoming the new leaders in sales and innovation. Its goodbye to Nokia and Blackberry and is a time where phones are much more than just communication devices, but is a representation of people’s lives. Additionally with the continuing demand that users are expecting of phones, those companies who cannot keep up are left behind. Apple and Samsung are the two companies who are who have been able to keep up with those demands and have changed their marketing strategies and campaigns in order to appeal to the consumers. The original Apple iPhone was released on June 29, 2007 and in their 8 years since they has made 12 different models which include …show more content…
used both the pull and the push strategy in its communication with the customer. One was the company advertising, promoting the product by itself employing the full spectrum of the marketing communication mix channels and the other is relying on the selected exclusive distributor region wise to advertise the iPhone.” Apple has created several pre-launch, launch and post launch strategies which includes; PR, Viral marketing, print media, social media, their personal apple website and TV …show more content…
The use the hashtag #nextbigthing on social media sights such as Twitter and Instagram in order interact and inform their customers. Additionally in their new commercials for the Samsung Galaxy S6 they mainly show how they differ from Apple iPhones such as a stylus to write with, mobile banking and payment abilities, and wireless charging. In most of these commercials they show the capabilities that the Galaxy has to offer and also shows the iPhone in the commercials showing that they are not able to use the capabilities. In the article “Samsung Galaxy S 4G Phone Launch…Effective Marketing?” It states that their marketing strategy includes; “Pre-launch build up, launch location/venue, target market relevancy, commitment to technology, product tagline, positioning versus Apple, define unique selling points, and make your launch a component.” All of these aspects are put together in order for the company to create an effect marketing
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe
Unlike computers, it not only gives people access to information, it also gives them a voice. At Nokia, customers really do stand out in front of other stakeholders. Nokia focuses on people and tries to make technology that is down to what people really need. It was customers’ tastes that drove Nokia to the ground when it forgot to listen. The target group did not change and Nokia wants to deliver to customers who value longevity. It was Nokia who made mobile phones accessible to masses with combining good technology and design (Bhatt, 2002). Cheerful ringtones and colourful back covers are still a trademark of the Nokia phone. Nokia always had the ability to generate loyal customers by performing at everything they do. This effort does not go unnoticed and customers are returning to the revived Nokia brand. Undoubtedly, the de-layered company will no longer hesitate to bring the customers the newest technology far ahead of its
Technology has always been an area of interest for me, even from a young age I was fascinated with the products and devices that used various forms of technology. I can still remember the time my parents brought home the first cell phone that they ever purchased. It was a Motorola phone and was about the size of a brick, but it was one of the most interesting pieces of technology that I had ever seen. My parents had not purchased it for the technology alone, as it was meant to be a line of communication for my sister and me to get in contact with our mother in case of emergencies. My parents still have that cell phone and, one year I used it as part of a Halloween costume to the amazement and entertainment of my friends. It is
The company uses social media more than other forms of media to market its products. Apple understands that through social media sites such as Facebook and Twitter, the product can be promoted worldwide without investing in its promotion. Considering these facts, it is correct to state that Apple has extraordinary Public Relations tactics and strategies that will help the company in launching other new products into the market (Schneiders, 2011). The company is an example to other companies on how they can make use of public relations to gain successful promotion of new products, consumer acceptance and favorable review of their
Samsung’s product development includes all three approaches. Samsung invested in a Customer-centered new-product development. The new-product development focuses on finding new ways to solve customer problems and create more customers satisfying experiences. The “new management” is a top to...
There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand.
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.
In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.
Product launch not only helps company increase the sale revenue but also expand their customer base by targeting new segments. A successful launch involves the contribution and collaboration of all departments, from R&D, Logistic, Sale, Marketing and so on.
In 2007, Apple designed the first touch screen phone and it was a huge change and after three years, everyone wants to buy touch screen phone and Apple became the super star of the smartphone market. Apple’s unique designs changed the definition of fashion in the smartphone world, sine then, apple become the leader of smartphone market.
The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)