Case Study Of Nokia's Strategy

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The changes in leadership positions soon led to results and Nokia’s strategy was re-evaluated. The company describes the decision to shift focus on its remaining three divisions – Nokia Networks, HERE and Nokia Technology – as forward-looking. The businesses continuing in operation are respective leaders of their marketplace (Nokia, 2014).
Nokia Networks is a broadband radio network provider, attracting customers all over the globe. Nokia Networks focuses on developing 5G, which is due to replace the old 4G. Networks’ main concern is the accommodation of an increasing amount of data traffic. Networks works towards an improved speed of uploads by developing a radio cloud network. The demand for speed grows as many phones are becoming richer …show more content…

Failing to respond to a change may leave to fatal consequences and such was the case of Nokia. In the last two years, Nokia regained its vitality and has a clear vision. Nokia’s sees the future in what it calls the Programmable World – a step up from the Internet of Things. Nokia envisions a world where countless devices are not only connected, but also communicating. Nokia (2015) elevates the importance of seizing the leadership position in this virtual reality, where everything works ‘smart’. Nokia is moving all three divisions in the direction of the Programmable World not only to stay on top of technological advancements, but also to improve the lives of people in the developing …show more content…

Unlike computers, it not only gives people access to information, it also gives them a voice. At Nokia, customers really do stand out in front of other stakeholders. Nokia focuses on people and tries to make technology that is down to what people really need. It was customers’ tastes that drove Nokia to the ground when it forgot to listen. The target group did not change and Nokia wants to deliver to customers who value longevity. It was Nokia who made mobile phones accessible to masses with combining good technology and design (Bhatt, 2002). Cheerful ringtones and colourful back covers are still a trademark of the Nokia phone. Nokia always had the ability to generate loyal customers by performing at everything they do. This effort does not go unnoticed and customers are returning to the revived Nokia brand. Undoubtedly, the de-layered company will no longer hesitate to bring the customers the newest technology far ahead of its

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