Samsung Marketing Case Study

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Recommended: Consumer buying behavior

Developing a Relationship Strategy

The Relationship between salesperson and customer in this field.

Relationship selling is one of the best technique for maintaining consistency in business. However, Samsung is doing business with Best Buy before. Samsung is trying to increase subsidies paid to Best Buy, in order to help its retailer and to increase the publicity of its products. (Grush, 2013) Moreover, Best Buy is making a strong relationship with two companies and Samsung is one of them, Best Buy is trying to do partnership in order to strengthen the relation. (Bailey, 2015)

Developing a personnel selling philosophy.

Marketing setting.

We are doing the marketing setting in retail business, in the sense of doing business with retail seller. …show more content…

(Manning G. , 2013).We don’t want to spend much effort to make the prospects about the new product .But, we are using printed broachers’, graphic presentations and company’s specially trained sales people for creating brand value awareness among customers. However, quality of Samsung products is certified by ISO 14001 and OHSAS 18001, this will reduce the risk for buyers of Samsung product (Samsung , 2016).

Price or value-added product strategy

We are mainly using a premium price strategy for the product. This high price will help to create a positive image among the customers even it shows a higher position from the competitors too (Marketing, 2016).We are using high price because of the quality and the unique facility with the new television. Apart from this, to some extent we are focusing on value-added strategy too, like: free shipping and installation and credit options too.

Customer Strategy

Buying motives of prospect.
In business to business, the buyers have certain specific motives which help them to maintain such relationship and make it a long term. Nowadays, in order to have a successful selling, you as a salesperson should clearly identify the buyer’s motive so that you can have a presentation keeping the needs and desires of the buyers. Certain motives of buyers

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