Sales Promotion Case Study

Sales promotion works in short term to encourage people to behavior in particular way s and to increase sales. Sales promotion offers buyers additional value, an inducement to generate immediate sales, this inducement ca target at customers, distributors, agents and the members of sales force 1. It’s a pert of Market promotion: other than public relations, Advertising, Direct marketing, etc 2. Its optional many companies do not use 3. its main purpose to make customers to buy immediately 4. its consists of offering

1. Create Differentiation: Brands need to be different to survive. Sales promotions are exemplary way to make brand stand out from the crowd. It holds potential to add unique value to product for the customers to choose in a crowded market. 2. Create Communicate opportunity: Sales promotions allow brands to communicate towards its packaging and make hem to focus on upcoming promotions 3. Creates platform to cross sell and up sell: if promotion is based around giving money off for next order that will make valuable opportunity to focus on another products as well. 4. Which Creates reason to buy: Sales make customers decision making more simple. people do often

Whether it be on international, national, local direct basis, advertising can create audience by awareness, changing perceptions / attitudes ad building brand values or influencing behavior often through calls to action 1. Tool For market promotion: one of the market promotion way 2. Non Personnel: Mass communication with Large number of target Audience, which called non personnel salesmanship 3. Paid Form: Costliest option of market promotion. company has to prepare advertising budget to appropriate advertising costs. 4. Wide Applicability: which can be focus on large number of Audience at one even through cloud basis 5. Can Be applied in various forms: Advertising message can be addressed in written, verbal, face to face visual form, joint form such as oral visual, Audio