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Theories on customer loyalty
Customer loyalty and relationships
Review of literature of sales promotion
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Sales Promotion Sales promotion is a marketing strategy that companies undertake to boost their product and service sales, as well as to promote a company’s image and brand. The marketing era has replaced the mass production concept, which consisted in producing more of a product to satisfy consumer’s demand. Indeed, in the twenty-first century business world, companies are more focused on developing marketing strategies to sell and differentiate their products from their competitor’s. Sales promotion is the marketing strategy that has proven to be efficient and generate high sales response. Sale promotion is a marketing strategy used to impact consumer’s behavior. Understanding this concept may help businesses, especially new one, to compete …show more content…
McDonalds, Burger King as well as cosmetics companies tend to offer free products along with the purchase of their products. Marketers adjust their offers with consumer’s preferences and tastes. For instance, in McDonald’s kids meal, children can find gifts such as toys and figurines of their favorite movie heroes. This technique rewards customers for their purchase and encourage them to make more purchases. Furthermore, offers such as “buy-one-get-one-free” are deals where customers can purchase two product for the price of one. Customers will therefore be easily encouraged to buy a product for which they can get another one without any additional cost. In “Impact of Sale Promotion Techniques on Consumers’ Impulse Buying Behavior towards Apparels at Bangalore”, Priti Salvi agrees that “the discount and price off scheme induced the customers to visit store and influenced their purchase decision. And also buy one get one free has been found effective in their purchase decision.” (qtd. in. C. Nagadeepa1, J. Tamil Selvi, Pushpa A. 118). Clearly, discounts and deals such as “buy-one-get-one-free” influence directly consumers purchasing …show more content…
In fact, when customers redeem their coupons they can have discounts prices when they purchase a product. Companies issue these promotions sales to offer customers the possibility to purchase their products at a lower price. Nowadays, customers are actively looking for coupons online, in newspapers and brochures. Coupons have shaped consumers behavior, for they tend to purchase more of a product when they can use their coupons to have a discount on that product’s price. Such offers persuade a consumer to try new products and to enjoy they favorite products at low prices. In “The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistannotes” Aurangzeb Mughalthat,Asif Mehmood, AmmarMohi-ud-deen and Bilal Ahmad note that “coupons have increased brand switching and influence purchases, indicating that consumers are influenced by the discount declared in the coupon.” (405). That is, the discount associated with the coupons influence consumers purchasing behaviors. People would purchase a product for which they have a coupons that will lower its
Struggling with your household budget since prices keep going up and up? How can you continue to purchase the products your family consumes? An increasing number of families are depending on coupons to extend their budget by, using them to purchase products well below retail price. Couponing does require commitment and dedication to accumulate coupons, organize them, and plan shopping trips.
Promotion is advertising to potential customers in and effort to create an awareness of your business. It is reasonable to believe that without the ability to advertise a company would have a difficult time generating new customers.
There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition. After the theorist teach the animals, the theorist measure and see what the response. One of the most important thing about classical conditioning is to see something repetitively, and learning how to behave. Old Spice uses classical conditioning to influence consumers’ attitude because it shows the commercials repetitively. Classical conditioning also involves unconditioned stimulus, conditioned stimulus, conditioned and unconditioned response. Old spice’s commercials have everything included. Response campaign was a huge success because it involved everyone; it included mass media such as TV, print and digital ads.
Also, the retailers can send ads, coupons to their customer base on the information they have to get their customers to come back. It is really easy for the retail to bond the relationship with their customers by knowing what their customers’ need and desire. Importantly, it is all about making people feel comfortable into liking the place, and they will likely to come back. According to the book “Why We Buy the Science of Shopping”, written by Paco Underhill, people doesn’t like to be brushed or touched from behind. They’ll even move from the merchandise they’re interested in avoiding it. The sales from a tie rack were lower than expected; it was because of the butt-brush factor. After they moved the rack; the sale went up quickly and substantially (fbdfjbsjfbsj). That implies the retailers are always looking to chance in order to match customers’ interest. Not only that, they could also use the data from to send out the deal to the customer base on their interest. As a result, the customer will most likely to come back to the store they already familiar with. In extend, the retailers can also send out gift cards, reward cards to customers rewarding them for being loyalty to the store. Some people think it is manipulating people into buying goods, but it is not true. The customer always has to choice whether to buy or not. No one is forcing them to buy anything. Often, people came
When a consumer needs an object there are many places they could turn to, if they are not in immediate need of the item they may choose to order it off of a online store, if price isn’t an issue they may turn to high-end retailers. But if they need an item which has both the quality they want, does not break the bank, and they have access to it immediately many customers may turn to discount stores. Discount stores include the likes of: Target, Walmart, and Dollar General among many others. These discount stores typically sell products which are of quality value and prices that their typical customers could afford. Discount stores are increasingly common to find, they have spread like wildfire reaching
The LEGO Group organization is famous due to its flagship product – colourful plastic bricks that can be interlocked to form a variety of figures, and then disconnected again. These binding bricks originated in a wooden form when the company was first established in Billund, Denmark by Kirk Kristiansen in 1932 (The LEGO Group, 2012), and today’s well known plastic version was introduced in 1958 (Rosenberg). The company’s head office is located in Billund to this day, and The LEGO Group remains privately owned by Kristiansen’s family (The LEGO Group, 2012). They currently sell toys and teaching materials in over 130 countries worldwide.
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
Consumers are motivated to spend more when there are incentives presented in the form of discounts and special promotions. Their satisfaction in spending less to buy a desired item indicates how incentives work by influencing an individual’s decision making ability. The fact that the item was on a discount enabled the individual to buy it as the reduction in the price of the item was a strong economic incentive. The concept of incentive is present in everyday life situations as it basically impacts the actions of every individual. Incentives are efficient tools used to manipulate the human behaviour in order to achieve desired outcomes.
Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
First of all, there are many advertising can easily grab the consumers’ attention with something like ‘price appeals’. For instance, some of the advertiser like to create a sense of urgency with limited time offers to manipulate consumers. It basically explains that people are more emotionally attached to lose out on something than gaining it because no one likes to lose out on an amazing deal that is limited time offer. If the product is not bought before the end of the limited time offer, there is no other opportunity to purchase the product for lower price. Everyone loves sale price. If the products come out with lower prices such as buy six only for 20 dollars, the consumers would not satisfy just to buy six, conversely, they would feel more comfortable and satisfy, if they buy more than six. Therefore, they all would buy more and more than they should like grabbing all the things home. That is called crazy shopping. Besides, advertising something like ‘buy one get one free’ is also known as amazing deal that can control consumers’ desire to buy even more. This promotion is way too attractive to the consumers to get into it because it is interesting and catchy if there is something free. Nobody can ...
Sales promotions offer customers an incentive to buy an item. Sale promotions are promotions such as coupons, percent off, rewards and rebates. Sales promotions can be an important part of building brand equity. Sales promotions can increase sales and attract new customers.
According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...