Socabo Business Case Study

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Unethical strategies and business behavior with a company can cause issue that effect all involved, company and non-company personal. Without meaning too, the three cofounders of Socaba.com; Joe Castle, Dave Souza and Ryan Bahar have caused a stir within the company by alienating the other offices. Dave came up with the original idea for the company therefore he was president, CEO and chairman. Dave oversees the sites construction and being a computer whiz manages the strategic direction that the company takes. Joe, an English mayor is in charge of the marketing, and Ryan handles the back office. They have made every major decision together since starting the business six months after graduating from college and often spent hours talking until they reached a …show more content…

The company sells furniture, office supplies, computer equipment and office management services to small professional service firms. Originally they focused on attorneys but have expanded to serve accountants, financial planners, architects and others that usually have fewer than 10 employees. Customers like being able to get all the equipment and services from a one supplier and soon Socabo.com added within its vast diversities, a low-cost group insurance. In addition they added an electronic bulletin board so customers could trade comment about the products and seek advice on running a small professional business, and also so they could all network with one another. As the company grew they were advised to seek some additional help in the upper management positions. It was impossible to keep up with the increasing volume of orders, contract negotiations, suppliers and integrating new software. Karen Poole is the VC from the local firm that is Socaba’s major source of funds, she also advised them to seek more help in order to keep up. With her help and blessing from the three founders a new COO, CIO and CFO was

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