Rhetorical Analysis: We Are America

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In one of the most talked about presidential elections of our time due to both candidates putting themselves in racy predicaments there was an abundance of negativity advertised from both parties. The parties mentioned are Hillary Clinton and Donald Trump. In a political ad that Hillary Clinton endorsed during the 2016 elections titled “We are America” Donald Trump is presented with having little to no respect for his country, people and overall justice for his country. In this specific ad there were various images that were used as visual metaphors to demonstrate the importance of the message that was being presented. The representation of the metaphors alluded to an emotional appeal that the audience would have in watching it. Throughout the ad Trump is presented in such a negative spotlight that you can’t turn away from the message. The ad used these tactics as persuasion towards the audience. The audience that was being persuaded was the social groups spoken about in the ad. …show more content…

In the beginning of the ad “We are America” is shown on the screen with a flag hung on a shabby house; the image is dark and gloomy showing distortion. The importance of these words is later shown in the ad with all the statements Donald Trump makes about people in different social groups who live in America. Demonizing the country that as whole is a representation of every sex, culture, and identify that could ever exist. The context of those three words indicated the state of what our country would be like if Trump was to become president, the discrimination and disapproval of people in America because of his colorless

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