Rhetorical Analysis On Millennials

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Because there is an unhealthy obsession with a celebrity’s net worth, people develop the narcissistic trait of becoming materialistic, a person excessively concerned with material possessions rather than spiritual or intellectual things. In 2000, MTV broadcasted “Cribs”, a reality television program where a celebrity parades his or her extravagant home to the public. It allows the viewer to explore the depths of a celebrity’s massive mansion, usually built in with a scale-downed water park, a screening room, a basketball court or a personalized spa. Of course, viewers are envious; they want what famed singer Mariah Carey has, a Tribeca penthouse with a walk in closet filled with a $1 million worth in shoes, a private gym and a salon. Being exposed to the luxurious lifestyle of a celebrity, the viewer develops …show more content…

It also hints at the average American’s values, as he regards materialistic goods higher than basic essentials. So why do consumers spend money—typically on credit, money they do not have—on these glamorous objects? Julia Halpert, a journalist writing for The Fiscal Times, has the answer in her article “Millennials: Young, Broke, and Spending on Luxury”. Halpert expertly employs Jason Dorsey, a millennials expert, who explains that “brands represent a lifestyle and luxury goods provide a strong visual representation ‘that either I've made it’ or ‘I want to tell you I've made it’”. This justification demonstrates the common narcissist agenda, that possessing material goods are essential and it makes you socially above another person. A narcissist purchases luxury goods to show off, to display his elevated status and wealth in comparison to others. He wants to garner the jealousy and attention of others and create an environment that concentrates only him. And he, the narcissist, learns through celebrities and the

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