Rhetorical Analysis Of The Utah Public Safety Advertisement

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A rhetorical analysis of the Utah Public Safety Department’s motorcycle safety advertisement. The U.P.S.D. is trying to reach out to the motorcycle riders in the state of Utah and get these riders to understand that they should wear more protective gear than what is normally worn. Simple yet powerful is this advertisement focusing on the issue of motorcycle riders not wearing protective gear while riding on the public roads and while riding in general. So when a rider gets into an accident and has their unprotected body flying across the pavement they get permanent scars and wounds called road rash. The public announcement advertisement, from the Utah public safety department, visually attracts any motorcycle riders eyes by using common motorcycle …show more content…

The first material a viewer will see is the individual strings of the large patches. These patches are all over the advertisement. Other patches on the advertisement are the yellow Utah shaped street sign with the sports bike inside to symbolize the motorcyclist who ride in Utah. Another major material used is the black leather jacket background. Every motorcyclist knows that a leather jacket is a clear sign of a motorcyclist who is either a casual cruiser rider or a one percenter. One percenters are the notoriously bad stereotypical Harley Davidson riders who sell drugs, guns, and murder. Textures such as the scaleness of the leather provide a feel to the advertisement. Another texture used is the rough, uneven string that is the major component of the words and designs of the …show more content…

Designs such as the chopper and touring motorcycles are iconic to the motorcycle culture. To a person who doesn’t understand motorcycle culture and designs an Indian motorcycle and a Harley Davidson motorcycle are the same thing, but Indian is the original motorcycle while Harley is the innovator. Designs in the advertisement are the orange wings, the Utah shaped yellow patch, the sports bike inside the Utah shaped patch, and the banner of the orange test. The wings of the orange patch could represent something more patriotic like the wings of an eagle or the wings could represent a angels wings watching over the riders. The Utah shaped patch represents the state in which this campaign is. Designs such as having the motorcyclist in the Utah shaped patch represents the audience of the

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