'Rhetorical Analysis Of The Milk-Bone'

Imagine walking into a local pet store. The store associates watch as confused faces brighten up. The sound of puppy barks and yelps coming from the back of the store. There are multiple puppies to choose from, but the decision is not easy. Thinking of all the important task and care to own a pup has the customers second guessing taking one home. Then there is that one pup that is irresistible and is a definite to take home. Walking through the aisles with selves full of eye catching toys, food, dog beds and dog health care items. The customer chooses the cheapest dog food, a tennis ball and a cozy round bed, but there is no stopping there. At the end of the aisle, on a lonesome self, there are dog treats for a low price and just cannot help

but to buy. The “4 Way to Do More for Your Dog” ad for Milk-Bone Farmer’s Medley dog treats use the logical appeal, credibility appeal and imagery to persuade people to buy the dog treats.
The Milk-Bone ad uses logic to convince people to buy the dog treats.

The audience this ad appeals to is the people who own a dog or is thinking about purchasing a dog. The title at the top of the ad produces the overall thought of the ad. It makes the audience think about what can be done for dogs that is not already done. Under the title there is a description that provides real-life information that dog owners do not think about. According to Laura Bolin Carroll, “As audience we want to know the “facts of the matter,”’ which persuades the audience to think about the real thoughts of owning a dog. There are four sections of the ad under the title that each have a title and description. Each of the title is another way dog owners can do more for dogs. The use of logos in the sections are used the same way as in the main title, to add information for the audience to understand the ad. The titles are brief and feeds off the main title. The title of each section requires the audience to read further because each one is a phrase; therefore, the descriptions help understand them. The descriptions use evidence to support the titles. The logic used in the ad shows the audience that the more done for dogs, the happier they will

be.
The ad uses credibility by the choice of vocabulary to convey their message. The message of the ad affects the audience by using “your” throughout the ad. The use of “your” in the ad is more direct and the audience feel the ad is specifically for them. It catches the audience attention by having them think about their own dog. Repetition of your keeps the ideas in the audience mind. The audience remembers what can be done through picturing these things being done for their own dog through repetition. The tone of the word choice in the ad is candid – straightforward and truthful. The word choice in the ad draws the audience in and helps the ton of the ad seem approachable. The different sections on the ad leads up to buying dog treats. Each section is a way to make dogs happy. The way each section is set up with a picture related to the title triggers the audience to question what is being said before reading the descriptions. The ad is asking the audience to trust that Milk-Bone dog treats are a way of showing love and another way of making dogs happy. Stated in the article “Backpack vs. Briefcase”, “Few of us persuade only with our mind, though” and the only way the audience reacts is to persuade them through the heart. The Milk-Bone ad approach the feeling of love in many ways.
Imagery in the ad shows emotion to persuade people to buy Milk-Bone Parmer’s Medley dog treats.

The audience could capture a couple different feelings out of the add. In three of the sections of the ad, the characters are smiling and the dogs seem to be comfortable with them. They are playing, exploring and snuggling with the dogs. This provides the audience that dogs and humans make each other happy. This also persuades the audience that the product will meet different needs. The people smiling in the ad shows the audience that dog owners can trust that the more people do for dogs, the happier the dogs and people will be. This gives off a happy effect to the audience. The use of all the colors of the images in the ad are bright and give off a positive feeling. The red section where the main title is, gives off the loving feeling along with the people loving on the dogs. The color red gives off a loving feeling because red is the color of love. The colors in the four sections are also peaceful and calming, as present in the reading, “Psychology of Colors.” The ad uses images of all age people and different types of dogs enjoying each other, seeming happy to persuade the audience to buy the dog treats. The images use emotion to make the happiness of the people and dogs seem

real.
The use of logic, credibility and imagery in the ad persuades people to buy Milk-Bone dog treats. The ad presented by Milk-Bone includes dogs, people of different ages and two bags of treats. It shows that dogs make people happy with the smile on people’s faces and the dogs being loved. The ad uses a variety of different colors which are all bright and make the ad stand out. The color of the ad presents a happy and positive emotion. The use of words in this ad gives detail about the overall ad and each section of the ad. The theme of the ad comes from the main title of the ad. The message is that the dog treats are a way more can be done for dogs happily. The emotion can come about in different ways depending on the way the audience approaches the ad. The ad Milk-Bone Farmer’s Medley try to persuade dog owners the buy the dog treats through all appeals.