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Financial statement analysis northwestern memorial essay
Financial reporting and regulation
Financial statement analysis northwestern memorial essay
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In this assignment, I am going to analyze a financial analysis report of Microsoft Corporation in order to explore the benefit of using the rhetorical strategy and the rhetorical appeal in writing. The full title of this report is “management’s discussion and analysis of financial condition and results of operations report,” which is also called MD&A (“2016 annual financial report”). The MD&A is a disclosure note written by the Chief Executive Officer of Microsoft Corporation, and the purpose of this report is to help the potential audiences better understand the operation strategies and financial results of the corporation so that these potential readers can have more confidence to make their decisions and do business with Microsoft Corporation.
Nintendo is the world's largest company in the video game industry. Over the years, Nintendo's video game consoles have been famous for its unique designs, along with its complex but simple controllers. Most importantly, Nintendo is famous for being kid-friendly. In August 2002, Nintendo partnered with Heineken, a famous Dutch brewing company, to publish a magazine ad to inform the public about an upcoming contest. The advertisement specifically utilized the elements of logos and pathos, unintentionally communicating to the reader that underage drinking is appropriate while playing video games.
Within an excerpt from, “The United States of Wal-Mart,” John Dicker explains that Wal-Mart is a troubling corporation. Dicker begins his article by discussing why the store is so popular within the news in an age of global terrorism, coming to the conclusion that Wal-Mart has a huge scope in the United States and that it has more scandals, lawsuits, and stories than any other supercenter. Continually, he goes on to explain that Wal-Mart outsources jobs and their companies demands makes it hard for employees to have livable wages and good working conditions. Furthermore, Dicker addresses the claim that Wal-Mart provides good jobs, by destroying this perception with statistics showing how employees live in poverty and that their union scene
Heinrichs had previously worked as a journalist before becoming a full time writer and advocate for rhetoric. He utilizes illustrative examples to convey rhetorical concepts. Furthermore, chapter four reveals the most valuable logos and pathos tactic. Lastly, this book’s use should be continued in this course.
Palmer, William. "Rhetorical Analysis." Discovering Arguments: An Introduction to Critical Thinking, Writing, and Style. Boston: Pearson Prentice Hall, 2012. 268-69. Print.
The author’s main argument in “Rhetoric: Making Sense of Human Interaction and Meaning-Making” is that rhetoric does not need to be complicated if writers incorporate certain elements to their writing. Downs further analyzed the elements that contribute to rhetoric such as symbols and signals, motivation, emotion, ecology, reasoning and identification. The author emphasized that writers can learn how to deliver their writing effectively once they are more aware on how rhetoric works. Downs constantly assures that rhetoric is quite simple and does not need to provoke fuzziness. Even though the term rhetorical is applied to everything, the author of the article made it clear that the “rhetorical” thing is situated. The example provided by the author in this article, further guides our understanding on what rhetoric
The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.
Authors use rhetorical strategies to express themes in their writing. Different rhetorical strategies help convey different themes with varying degrees of effectiveness. One way to measure the effectiveness is to rhetorical analyze two pieces of writing to each other and see which is best.
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
“What Corporate America Can’t Build: A Sentence”, a newspaper article written by Sam Dillon, addresses corporate America and those in the education system coming into corporate America. The message Dillon conveys to his audience is that there is a problem with the clarity and effectiveness in communication as the work force progresses towards written communication, highlighted by how common emails have become. Dillon’s article strongly influences people in the education system that will soon be entering corporate America, along with those who are already in the workforce. The New York Times author manages to achieved this through his use of statistics that show how harmful
The movie trailer “Rio 2”, shows a great deal of pathos, ethos, and logos. These rhetorical appeals are hidden throughout the movie trailer; however, they can be recognized if paying attention to the details and montage of the video. I am attracted to this type of movies due to the positive life messages and the innocent, but funny personifications from the characters; therefore, the following rhetorical analysis will give a brief explanation of the scenes, point out the characteristics of persuasive appeals and how people can be easily persuaded by using this technique, and my own interpretation of the message presented in the trailer.
The complete correspondence between an executive of the Coca-Cola company and a representative of Grove Press holds many rhetorical strategies on the parts of both authors, that are used by each to achieve their own unique purpose. The use of rhetoric strategies is more effective in the content of the most persuasive case presented, the one argued by the representative of Grove Press, as he is the one who dictates the outcome of the argument. Grove Press's intentions to continue it's use of the phrase, "It's the real thing," were effective because the arguments presented in the representative's letter, along with the rhetoric strategies used, were stronger and therefore a more potent satire.
Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.
The Microsoft commercial on the Super Bowl XLIX titled “Braylon O’Neil is intended to persuade and inspire individuals about the ability of Microsoft and how it can have an impact on someone’s life. It is a 60 second commercial that demonstrates how Microsoft technology helps people to accomplish their life goals. The ad begins with a soft piano music and a charming young child, Braylon, walking with his prosthetic legs. After a male speaker guides the audience with what an individual can do that is unique and impactful, Braylon’s mother continues by revealing that he has been using prosthesis from the time when he was 11 months old. Then the commercial continues showing the child’s activities in his daily life, his desire for sports and how
discussed the rhetorical skills in the writing styles and analysis. The main components of this learning was to be able to differentiate and understand the ethos, logos, and pathos appeals associated with the particular feeling and help develop understanding. Using the ethos, logos, and pathos appeals the writers and speakers can convince their readers to some image or understanding regarding the group or association. Every one of us is associated with different discourse communities that have different specialties and meaning. Everyone must have to learn the ways the communities interact with their members and how the communities understand a person from outside the community. Being outside from the community there is need to learn regarding
Facebook final rhetorical appeal is logos, or the meaning of what you’re posting and the reasoning you chose to use that post to make your case. Even though Facebook doesn’t have standards, the human appeal to have a logical and solid, reasonable arguments will. The reason we post something on Facebook is for other people to see what we like or believe in and try to get them to like it too and the easiest way to see if someone agrees is the “share” button on Facebook. By sharing one of your friends post it’s a symbol of trust in a sense meaning you agree with what they’re posting.