Review Of Literature: Souvenirs And Importance Of Tourism

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Review of Literature In the study of Wilkins (2009) -Tourism has been described as a sacred journey (Graburn 1989), with there being a need for people to bring back mementos and souvenirs of the “sacred, extraordinary time or space” (Gordon, 1986 page 136), not only to aid recollection of the experience, but also to prove it (Gordon 1986; Swanson 2004; Littrell et al. 1994). The gathering of souvenirs makes an experience tangible, either for consumption by others or as a means of prolonging the experience for one’s own consumption (Gordon 1986; MacCannell 1989). Zauberman, Ratner & Kim (2009) have coined the term ‘strategic memory protection’ to describe actions designed to encourage memory of important life events, with souvenirs being an …show more content…

If one is in a beach area, for instance, they can sell shells, shell jewelry, porcelain figures and garments that feature images of the ocean, turtles or seagulls. Most cities also have their own landmarks and sports teams that can be featured on souvenirs. For instance, London shops can do well selling double-decker bus models, while Los Angeles shops would have more success with mini …show more content…

Popular everyday items include coffee mugs, coasters and beer mugs with images of local landmarks on them. Collectibles Souvenir collectibles can fall into any number of product categories, including post cards, pendants, teaspoons, small plates, shot glasses, refrigerator magnets and bumper stickers. These are particularly effective business generators because customers will actively seek them out. Unsouvenirs "Unsouvenirs" are items that recall a particular place simply because they came from there, not because they have images or slogans on them. These items will be based solely on the region. For example, stores in Hawaii might sell regular old lava rocks, while a business in Florida might sell shark teeth. The key to unsouvenirs is to find an item used by locals in the area that might not be used elsewhere. For instance, Travel and Leisure Magazine recommends that tourists buy an onion container from Rome or a woven mat from Sweden. These are objects that are made locally and used locally. According to blog by datta(2014), the souvenirs may be categorized according to place where they are available in India and how much they are

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