Reselling: The Sneaker Community

Reselling, what comes to mind when you hear reselling. The root word being “selling” gives us evidence to believe that something is being sold. “What if I told you that everything around you right now can be resold?” This statement would not be surprising to the average person. For the average person should know that items have value. There are many types of sub categories for reselling. Media today shows many examples. Through TV shows such as Flip or Flop, and Property brothers. All which are based on Reselling. Cambridge Dictionary defines “Reselling” as: “To sell something that you previously bought.” Google Dictionary uses its root word in a sentence. “Products can be resold on the black market for huge profits.” The fastest growing reselling business is Sneaker reselling.

The Sneaker community is a reflection of different cultures pertaining to sneakers. The Influencers of the sneaker culture Includes Sports superstars such as Micheal Jordan, Bo jackson, and lebron James. All who have had Sneaker deals by Nike and changed the we play sports today. Next is Nike and Adidas the two mega Shoe endorsers and shoe sellers which have also heavily influence the sneaker community. Music genres, more specifically Hip- Hop. To Run DMC being one of the first hip- hop groups to have a major record deal with Adidas. Also releasing the song “My Adidas.” To Nelly’s hit song “Air Force Ones”. Which have driven Nike sales and made the air force one, one of the must well know shoe silhouette ever known to man. Fashion designers such as Jermy scott, Virgal Abloh, and others, are also looked upon to contributing to the culture. With the winged Jermy scott shoes, to the off white air force one with the zip tie, all which have impacted the sneaker culture Without some of these key ingredients the sneaker culture would not be what it