Ray Kroc
PROBLEM STATEMENT :
In order for McDonald's to reach its goal of "par excellence", it must use the full meaning and definition of marketing. Marketing is giving the target market what they want, when and where they want it, at a price they are willing to pay for it.
REFLECTION / OPINION
For McDonald's to achieve its "par excellence", they must focus on the fact that there is an ever changing market and that the wants and needs of consumers are constantly changing. Since McDonald's has been around for forty- one years, it is safe to say that they are the father of the fast food industry and that they have set an example for others to follow.
When Ray Kroc bought the first McDonald's in 1955, he focused on what people wanted. With this focus came the utilization of Mr. Kroc's theory of QSC
( quality, service, and cleanliness ).
QSC successfully got McDonald's off the ground, but as times changed, the company saw many more market segments and opportunities. In the 1970's and
1980's once again McDonald's lead the way in the fast food industry. The changes we saw included, for example, the fact that women were now a major part of the work force and dual income families were becoming a more common occurrence.
McDonald's became a mastermind of marketing toward specific markets by pioneering ideas such as breakfast menus, healthier choices and alternatives, and "adult" foods. McDonald's has truly evolved into a world power by paying attention to the needs and wants of the changing market and adjusting to these needs. LINKING THEORY :
Ray Kroc saw early on what needed to be done. He changed what was at one time a product orientation, into a marketing orientation. Back in 1955, this was still a new type of management. From the beginning, Kroc was already in the forefront of marketing.
Marketing orientation focuses on the customer and what they want in a product, rather than product orientation which focuses on the product itself.
McDonald's has taken every aspect of marketing orientation and utilized the philosophy to its fullest. McDonald's has focused in on the customer needs and wants, sometimes even putting the ideas into the consumer's mind before they even knew what they wanted or expected. McDonald's could deliver! They have done extensive market analysis and product development based on this analysis. They have packaged their food and priced it exactly to the market segment which they have targeted.
Showing McDonald's innovations in marketing even further, is its early adaptation of societal marketing. Societal marketing takes into account the overall concerns of the target market, the environment, for example.
...rt of something much bigger that would eventually lead to women as an integral part of the labor force.
Women are now treated as equals. Women hold many positions of power and make world changing decisions. Women are also treated as equals in the house. They are no longer expected to serve the man and do as he says. Finally, women are now allowed to have to have jobs. While taking care of the children is still one of the main goal in a women’s life, it is not just the women’s job anymore. It is no longer abnormal for a woman to go out and get a job and the man be the parent who stays at home and takes care of the children. While there have been many advancements and changes along the way, this is just the
Another big change during this time was that dress making evolved. Instead of everything being homemade by women for their entire families, families began buying their clothes (Burman 80). This change was seen as being important because it signifies feminism's rise, which meant that more and more individuals were beginning to support the women and their plight (Burman 80). As more jobs for women became available more homemakers were lost, which meant that everything that the wives and mothers used to make and take care of in the home now had to be available from outside sources (Burman 80).
“Women’s roles were constantly changing and have not stopped still to this day.” In the early 1900s many people expected women to be stay at home moms and let the husbands support them. But this all changes in the 1920s, women got the right to vote and began working from the result of work they have done in the war. Altogether in the 1920s women's roles have changed drastically.
With all the new acts being passed women were able to go to school and work, and women pursued these new opportunities. There was a rising rate of women enrolling in colleges. Females surpassed the number of men applying (The Role of Women in the 70 's - Exploring the Seventies). Thousands of women were going to college and participating highly in clubs and sometimes sports. Not only were women participating in schooling, women started to hold positions in Congress. Three percent of our congressional representatives were women by the 1970s. There were many newspaper job ads created that were calling for the help of women, thus promoting more women to enter the workforce. Along with these changes there was more personal strengths created in the home. Husbands were getting regularly involved with family meals and housework, thus creating more financial and emotional strength in families (Eisenberg). In the late 70’s females were not only participating in college for their education but they were also obtain financial ground stating the employer 's can not discrimination against pregnant women (The 1960s-70s American Feminist Movement: Breaking Down Barriers for
The role of women in society has always been an issue throughout the ages and throughout Western Europe, and more or less all over the world. Before the age of the Enlightenment, or the Dark Ages, women were always seen as secondary to men in all aspects. Most reasons were religious while others were just the way life was then. By the late 18th century, at the time of the French Revolution and the continuance of the Enlightenment era, the role of women in society began changing drastically as the lights of the world were now open with this brand new enlightened era. Women began holding jobs, yet still did not receive the same privileges as men. By the time the Industrial Revolution came along in the 19th century many more jobs were opened to a woman in the work force. Reforms began in all areas throughout the 19thand early 20th centuries as women were gaining more and more rights and acceptance into everyday life. By the time the 20th century rolled around and throughout, no longer was it thought that women belonged in the home (although few still feel that way), yet many women began serving professional jobs as doctors, lawyers, and politicians. Now today some of the most successful people in the business world are women, as women have even began there own companies.
...al voting power of women. More women, both in the workplace and in general life, which can be attribute to the hard work of the pioneers in the women’s movement.
...changing the role of women in society from a passive one to an active, vital force.
...ople to reconsider the limitations women had and allowed more people to think more rationally and focus on equality, freedom and popular sovereignty that broaden programs for women, which also influenced women outside of the European race to oppose of societal relegation.
A stride in the right direction came to be when the Civil Rights Act was put into order. The Civil Rights Act made discrimination of different kinds illegal (for example sexual discrimination was outlawed). The passing of the act, set forward different social trends. Being that women were expected to be either homemakers or be in fields considered womanly, with the new changes came strides to go into different fields. Major occupational changes occurred across various fields. In the airline industry, women had strict rules that they needed to abide by to be able to work. Rules such as they needed to be married or they had to avoid becoming pregnant etc. After the Civil Rights Act was passed, those “rules” dissipated. Reducing gender inequalities can grant both sexes with new opportunities. Also it can chip away from instilled preconceived notions, sexes have for one
They were the nurturing moms who stayed home, cooked, and cleaned. On the other hand, there were the men who had to be tough and make the money for their family. The change in tradition has the largest impact on why men and women have become equal. The tradition carried on so long because women were seen as inferior to men. Women have started to get degrees and make money instead of letting their husband do the breadwinning. Women have shown that they can take on the same jobs as the men, therefore, breaking the tradition. I believe men have started to see that women and men can be equals. Men have started letting their voice be heard in the debate on gender equality, and this is because more men have recognized the potential in women.
In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry.
McDonalds also play a role especially into the goods being safe to use and being very reliable with provided instructions. This will benefit the customer's safety and hoping to be very reliable during the customer's use because its helps the business to increase it sales by keeping the existing customers and attracting new ones.
During the 1950’s and 1970’s the greatest change for women was politically due to the fact that women were given more privileges. Women had wanted to become equal to men for so long and now they had their chance to become the same.
The roles of men and women have changed in the last 30 years. In this