Ralph Lauren Case Study

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Ralph Lauren
Fashion Designer (1939- )
The name of the company that I decided on for my product and company brand description is Ralph Lauren. Ralph Lauren is one of the biggest clothing designers in the United States. He's best known for his sportswear line Polo Ralph Lauren which is the backbone of his clothing company. Ralph Lauren started his business in 1967, and it's still up and running today. I chose Ralph Lauren for my topic of discussion because I love his taste in fashion. The majority of the clothes that I own are Ralph Lauren.
Background and Early Life
Ralph Lauren was born with the name Ralph Lifshitz in New York on October 14, 1939. He was the third of four children born to Frieda and Frank. Ralph had tasted since he was a …show more content…

He changed the game up by designing neckties with a wider cut, branding them under his companies name "Polo" and distributing them to major stores like Bloomingdale's. Lauren was able to take his business to the next level with a $30,000 loan, this gave him the opportunity to develop a full men's line. Ralph Lauren designed Olympic uniforms for Team USA, which caused issues when the competitors realized that their uniforms were made in China.
Marketing Strategy
Ralph Lauren's Corporation is one of the leaders in design, marketing and distribution of high-quality products in different types of categories. Over the years Ralph Lauren has been giving the world more and more. From starting with neckties to adding clothing for everyone: men, women, and kids, to adding fragrances, and household items. The Polo logo is one of the most know logos's across the world.
RL's main market focus is a differentiated marketing strategy – with business segments in the apparel, home, accessories and fragrance products. With their items classified as ‘luxury' items, the main focus of RL's marketing strategy is to provide shoppers with some of the highest quality of products with a grade A brand …show more content…

Economy taking a turn for the worst 2. Fluctuating exchange rates. 3. Hackers breaching the online stores

References
Anon, (2017). TARGET CONSUMER. [online] Available at: http://ralphlaurenbrandanalysis.weebly.com/target-consumer.html [Accessed 3 Sep. 2017].
Google.com. (2017). Forbes Welcome. [online] Available at: https://www.google.com/amp/s/www.forbes.com/sites/greatspeculations/2016/06/14/what-are-the-challenges-facing-ralph-lauren/amp/ [Accessed 3 Sep. 2017].
Lauren, R. (2017). Ralph Lauren. [online] Biography.com. Available at: https://www.biography.com/people/ralph-lauren-9374814 [Accessed 3 Sep. 2017].
Lauren, R. (2017). Ralph Lauren. [online] Biography.com. Available at: https://www.google.com/amp/s/www.biography.com/.amp/people/ralph-lauren-9374814 [Accessed 3 Sep. 2017].
MBA Skool-Study.Learn.Share. (2017). Polo Ralph Lauren SWOT Analysis | USP & Competitors | BrandGuide | MBA Skool-Study.Learn.Share.. [online] Available at: http://www.mbaskool.com/brandguide/lifestyle-and-retail/2847-polo-ralph-lauren.html [Accessed 3 Sep. 2017].
SWOT & PESTLE.com. (2017). Ralph Lauren Corporation SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: http://www.swotandpestle.com/ralph-lauren-corp/ [Accessed 3 Sep.

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