Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Advantages and disadvantages of research methodology
Comparison between qualitative and quantitative research
Strengths and weaknesses of qualitative research methods
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Advantages and disadvantages of research methodology
In health and social care, professionals have to implement the methods of research because most projects involve examining people’s feelings, attitudes. There are two types of research that is frequently used. They are quantitative research and qualities research. Quantitative research
Qualitative research means gathering information that cannot be quantified instead recorded using language. Qualitative is used to understand participant’s opinion and motivations. http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitative-research-and-quantitative-research/ Name Comparison Advantage Disadvantage
Primary Research/ sources: this is finding new knowledge which has not been published before.
Questionnaire Using questionnaires sometimes might not be relevant to the research you are doing. For example, using closed questions the researcher will not find out the participants opinion. There are many advantages of doing questionnaire. Some of the advantages are the researcher is able to collect the data straight away. The researcher is able to evaluate the written answer without having to mess around. There are some disadvantages of doing questionnaire. Which can be participant might not understand and cannot ask the researcher. Sometimes the participant will not answer truthfully or take
…show more content…
This can because There are advantages of using structured interviews. It can be easier to compare answers. The researcher or participant can stick to the topic.
Some of the advantages of using unstructured interviews can be the answers can be explained as the participant or researcher might be confused by each other’s answers. The answers also can be explored by going into detail. There are disadvantages of using structured interviews. Sometimes, the participant can just give short answer to questions. The researcher cannot analysis an interesting
In-depth interviews are one of the research methods used when qualitative research is desired over quantitative research. Also, by using in-depth interviews as his research method, Messner is able to acquire much more detailed information, which will enhance the quality of his final data, making the study more efficacious and fulfilling. But, as with any research method, in-depth interviews have their strengths and weaknesses. Most importantly, with any research method, optimal levels of representativeness, replicability, reflexivity, reactivity, and objectivity should be
Qualitative research aims to gather information from data collection methods and transform it into written words. Such as transcribing recorded interviews, taking field notes from observations, using words to outline images (Denscombe, 1998, p. 174). On the other hand, quantitative research aims to gather information from data collection methods and transform it into numbers. Such as analysing conducted surveys and pulling numbers to transform it into statistics, tables and graphs (Denscombe, 1998, p.174-177).
While you can conduct research for a survey, you can utilize a questionnaire to gather information for it. A questionnaire is a tool and a survey is a method of research. The survey was used to gain an insight on the employee’s perspective of the company’s atmosphere and the overall professional sense that was portrayed in the workplace. As well as what they felt was lacking thereof regarding marketing strategies. Whereas, the questionnaire was used to gain personal insight on the employee’s feeling and thoughts towards the company and their marketing program.
According to Smith (1983) quantitative research is to explain, predict and develop laws that can be universally applied and Qualitative research is the interpretation and understanding of what people give to their situation. The researchers clearly stated the purpose of their studies, aim, objectiv...
Methods used in psychological research are used to obtain quantitative or qualitative data. Quantitative data is more often than not derived from methods such as experiments and statistics analysing data using surveys, questionnaires and interviews. Qualitative data tends not to be aimed at finding exact measurements in its findings, but is more concerned with evidence collection and analysis through practices such as observation and ethnography (using observations through involvement in activities over a period of time) (Brownlow 2011).
I will explain these features as follows: the first one is the combining structure with flexibility is one of the key features of in-depth interview and the researcher will have some sense of the themes which they wish to discover and interviews will be normally based on some form of topic guide (or interview agenda) setting out the key topics and issues to be covered during the
Focusing on surveys and questionnaires, and quantitative research methods, it varies on the person getting questioned as to which method they prefer. Some individuals may prefer to fill in a questionnaire, as it is quick and simple for them, whereas someone else would rather have a face-to-face interview because they may find questionnaires to complicated. Giving people the choice gives the more chance of getting a response overall. It is important that the researchers are aware of the advantages and disadvantages because they will then be aware of what method to use, and will know what method is best to use. It is also an advantage to work with experienced researchers in order to find out the best results.
The strengths in using the questionnaire or survey method are the simplicity of collecting the data. The poll or survey method can be an inexpensive way to conduct research. References Creswell, J. W. (2012). Qualitative Inquiry and research design: Choosing Among Five Approaches. London: Sage Publications.
It involves a structured or semi structured interview between the researcher and the subjects where by all elements of the study are discussed in
Researcher can interact directly with respondents (allows clarification, follow-up questions, probing). Can gain information from non-verbal responses to supplement (or even contradict) verbal responses.
This method allows researchers to have higher flexibility to conduct interviews with the targeted community and related people. The observations work can be conducted at multiple times, if there are any unclear part, the researcher may conduct a follow-up interview in another fieldwork. Besides, the field study allows the researcher to be closer to the targeted groups and gain an intimate familiarity with them over a period of time. Sometimes there might be an opportunity to participating in unscheduled events. Questions can be raised and able to get to know what to ask and who can answer you the question immediately.
Qualitative and quantitative research methods take different approaches to gathering and analysing information. Whether it is a qualitative or quantitative study, the research study begins with a question or series of questions. Both use rigorously designed studies to get the most accurate, detailed and complete results. Qualitative studies common methods are interviews, surveys and observation. A qualitative study aims to provide a detailed description of the study results, often using pictures and written descriptions to describe what the research revealed. A qualitative study looks at the big picture, helping researchers to narrow in on points of interest that then can be followed up on in a quantitative study. While a quantitative study has a narrower focus, it attempts to provide a detailed explanation of the study focus, along with this using numbers and statistics. And the results from a quantitative study can reveal bigger questions that call for qualitative study. Or vice versa a qualitative study may reveal at analysis that a more focus and direct approach may be needed. With both methods analysis is a key part of any study whether qualitative or quantitative.
Fieldwork like interviews require asking the right questions, or as Moseley termed "the frame and phrase [the] questions" (2013, p. 3). In other words, failure to ask the right question results in an ineffective and less factual interview. The advantage to an open-ended question broadens the scope of research by allowing the interviewee to touch upon additional information, perhaps adding a new viewpoint. Whereas closed responses reach a vast number of interviewees but simplify answers to a yes or no.
Another characteristic of qualitative research is that it is personal and contains very little scientific terminology. For example, the researchers seek to understand human issues and problems or why humans behave in a certain manner. This type of empathetic approach in a quantitative research is a very unique in characteristic. Also, in a qualitative research, researches interact with the participants or sample, this is very important because they need to observe their behavior. As a result, it causes the research to be more up close and personal. This type of approach is what makes a qualitative research unique or different from quantitative research. (Smith &...
Creswell (2009), states that there are three types of designs, qualitative, quantitative and mixed methods. Smith and Davis (2010) states that qualitative research is a field of enquiry that is conducted in a natural setting by a researcher, who may be involved in, or may be part of the data collection process; as it utilizes the views of informants as the basis for the report. Qualitative research attempts to gain and in-depth, holistic picture of the phenomenon one wishes to study by interacting closely with the people being studied; the data collected are usually in the form of words or pictures.