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Compare and contrast qualitative and quantitative research
Strengths and weaknesses of Qualitative research
Compare and contrast qualitative and quantitative research
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Doing a research project is a significant part of many undergraduate degree courses in universities worldwide (Robson, 2014). Therefore, to write an interesting and quality research project, learners ought to understand the fundamental principles of research like qualitative/quantitative methodologies and primary/secondary research. This essay will analyze each of these fundamentals definition, examples, disadvantages and advantages.
One of the major foundation of research is qualitative methodologies. Qualitative research collect the information in the non-numerical structure; it is created to reveal target persons behavior and viewpoint that drive it with reference to particular topics and problems. It usually used in-depth studies of small group of people or each individual, participant observation, group discussions and diary exercises to guide and help the development of theories (Flick, 2009). Example of this
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Its various forms includes online or mobile survey, paper questionnaire, email poll, etc (Wyse, 2011). Examples of quantitative research can be survey about how much money people spend for vegetables each week or what are the most way to learn English in Korea. The advantage of quantitative research is it can help the researchers to collect information quickly and objectively. There are lots of information that might be collected through this method so the researchers can have the big overview of the issue or topic .Moreover, the data based on number so it is easy to analyze and place together into a form or chart. Nevertheless, the information will not be in-depth and hard to manage targeted information researchers wants. Quantitative method plays the important role in doing research, indeed most business have used quantitative research such as market size, demographics, client inclinations, etc to make decisions. (Jones,
Provided an overview of the research study of the past seasons, respectively, as well as the current literature and relevant research methodology was adopted to review the title search has focused on clarifying concepts through. Gather Success in the chapter analysis of the data that the overwhelming conclusion that emerged from the main purpose of the presentation and analysis of data collected from the device. Analytical method to analyze the data is also used in the data analysis chapter. Enveloped before choosing your explanation why the data between the various other analytical methods in the application of qualitative research methodology to explain. Finally, research in the organizational structure according to the system, it is necessary again to provide a means through which chapter of the researchers collected their data sampling and data collection methodology used to explain each specific use. Data collection is the tool of the success and results-oriented research. It has a great role in understanding of the research. The data has been compromised, leading to disaster and failure based on findings, researchers emphasized that the real health and all research data collection operations. Data analyses have a significant role in understanding the object of the research. Data analyses are the tool for the accurate measurement of judging the research methodology and the effects of that methodology. Data analysis is the key to the findings of the research. In fact; no company can survive without the available data analysis. Consider the following examples as follows:
Qualitative research is one of the main types of the scientific investigation. The qualitative research seeks to explore the research 's issue from the perspectives of the involved population. Qualitative research is effective for gaining culturally specific information about particular social contexts and identifying intangible social factors. The most popular methodologies of this research are consensual qualitative research, grounded theory, phenomenology and heuristic inquiry. Since all these methods have certain differences, their comparison and contrast will be helpful for improving proficiency in qualitative research.
According to Smith (1983) quantitative research is to explain, predict and develop laws that can be universally applied and Qualitative research is the interpretation and understanding of what people give to their situation. The researchers clearly stated the purpose of their studies, aim, objectiv...
In this case the method used is qualitative research as qualitative techniques such as participant observation and ethnography have been used. Qualitative techniques are used when researcher conducts his observation based on words rather than numbers as it focuses more on interviews and group discussions. Even though this form of research provides an in depth analysis into the topping of discussion, it has certain disadvantages too, It has been criticized to be too subjective and are base...
Qualitative research is an approach that attempts to situate an activity that locates the observer in the world by providing the study to occur in their natural setting and by attempting to make sense of, or interpret information (Denzin and Lincoln, 2005). A characteristic of qualitative research is to use a variety of empirical materials such as personal experience, interviews, and questionnaires. It is imperative to understand the task at hand and how to fully carry out the study when using a qualitative research approach in order to find out the information needed. One view of qualitative research is it involves examining individual’s experiences and documenting those experiences in detail (Jones, 2011). By documenting these observations the researcher is ensuring validity in his or her data and giving the correct creditability to those who participated in the study.
On the other hand, Quantitative research refers to “variance theory” where quantity describes the research in terms of statistical relationships between different variables (Maxwell, 2013). Quantitative research answers the questions “how much” or “how many?” Quantitative research is an objective, deductive process and is used to quantify attitudes, opinions, behaviors, and other defined variables with generalized results from a larger sample population. Much more structured than qualitative research, quantitative data collection methods include various forms of surveys, personal interviews and telephone interviews, polls, and systematic observations. Methods can be considered “cookie cutter” with a predetermined starting point and a fixed sequence of
In this paper, I will define quantitative and qualitative research methods and provide examples in the context of social issues which will hopefully provide insight into how this methods are properly applied.
The research was designed using qualitative model based on exploratory design. This was done to facilitate multi-faceted study with a broader prospective. Basic percentage analysis was done to supplement qualitative analysis. The study was conducted with the help of a Questionnaire. To deepen the understanding data was collected from a variety of books, Internet web pages, and articles of different kinds conducted was descriptive in nature. Descriptive research includes survey and facilitating enquiries of different
Quantitative research involves the collection and converting of data into numerical form to enable statistical calculations be made and conclusions drawn. It provides a measure of how people think, feel or behave and uses the statistical analysis to determine the results. However, this measurement results in numbers, or data, being collected, which is then analyzed by using quantitative research methods (Byrne, 2007).
This essay intends to compare and contrast the strengths and weaknesses of the quantitative and qualitative approaches to research which addresses young people and bullying using two journal articles. The first article (quantitative) aims to “establish the relationship between recurrent peer victimisation and the onset of reported symptoms of anxiety or depression in the early teen years” (Bond et al. 2001, p. 480) while the second article (qualitative) aims to “investigate the nature of teenage girls’ indirect aggression” (Owens et al. 2000, p. 70).The two articles will be critically compared in terms of research design, methods used, approach to data analysis, reported results and the plausibility and appropriateness of the conclusions and recommendations posed. The aim of this essay is thus to evaluate and assess the methods of social science research currently undertaken in published research.
Quantitative studies are primarily numbers based. They deal with large cohort groups as well as analyze large amounts of data. “A quantitative researcher typically tries to measure variables in some way, perhaps by using commonly accepted measures of the physical world (e.g., rulers, thermometers, oscilloscopes) or carefully designed measures of psychological characteristics or behaviors (e.g., tests, questionnaires, rating scales)” (Leedy & Ormrod, 2010, p. 94).
Qualitative and quantitative researcher’s exhibited conflicting ways of approaching a research. Some researchers prefer qualitative over quantitative and vice-versa. Also, it is common for qualitative and quantitative to be used together in a research. But, both methods when carried out correctly provide good research. Plus, both methods have their own unique differences and characteristics. In this paper I will define three of these characteristics in a quantitative and qualitative research design and discuss and compare their differences. (Smith & Davis, 2010)
It is important that researchers are knowledgeable of the qualitative research methodologies in order to select the most appropriate to investigate their problem of interest, and thereby selecting the most appropriate data collection methods that will aptly produce the richest data for analysis.
Qualitative data analysis is the process of transforming data into information, information into understanding and understanding into knowledge (Davenport & Prusak, 1998). Furthermore, qualitative data analysis can be described as a blend of scientific studies and artistic style to create an innovative product. The research acts as the primary research tool, and must be able to sustain composer throughout the entire study. In addition, the researcher must be able to pay attention to the small details of the study, without losing sight of the big picture of the study (Chenail, 2012).
After establishing the research problem and what results are wanted, it will define how it will find the answers. Research is a form of collection and interpretation of information that will form the basis of finding answers to questions. The research uses theories and methods that h...