Qualitative Interviews

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Use of Data from Interviews in Business Research

Brief Description of Interviews

Interviews refer to a data collection process where people, otherwise known as respondents, are asked questions and the researcher follows up on the responses through probing.

They differ from questionnaires, as they incorporate social interaction.

Interviews are imperative in quality business studies given the fact that accurate and complete information is the basis of any successful venture.

Qualitative interviews entail a combination of early preparation and superior interviewer skill sets to ascertain complete sourcing of reliable data.

Interviews refer to a data collection process where people, otherwise known as respondents,

The researcher has to possess the required skills sets, tools and understand the topic prior to initiating the interview.

Sufficient preparation entails taking into account the number of people required for the investigation.

The interviewer has to understand the background of the subject in terms of needs and attributes prior to conducting the inquiry process.

Quality interviews necessitate use of more than one recording method to increase reliability and referencing. qualitative business research extends beyond the scope of intent. The researcher has to possess the required skills sets, tools and understand the topic prior to initiating the interview. Sufficient preparation entails taking into account the number of people required for the investigation. Moreover, the interviewer understands the background of the subject in terms of needs and attributes (Stevens 280). Understanding facilitates in the designing of probe inquiries. Questions are well structured under introduction, follow up, indirect and direct classes. Conducting of interviews necessitate use of more than one recording method to increase reliability and referencing (Stevens 280). Recommended is the incorporation of audio and visual techniques. Important to research is that the interviewer should have respondent consent prior to conducting the

Questions under this category are close-ended, asked in a series of sets that are of standard order. The interviewer does not deviate from the inquiry schedule or probe on inquisitions outside the plan. Unstructured interviews also known as discovery probes employ one-sided conversations (McLeod 1). The respondent has freedom of speech. The interviewer only guides on what is being said in order to derive and capture relevant information. Unstructured interviews are also termed as informal and are applicable to informal settings (McLeod 2). The process employs open-ended questions and the researcher may deviate from schedule, choose between questions and probe outside the