Qualitative And Quantitative Methodology

2. Introduction

This chapter describes the overall research methodology of the study. It states the choice of and arguments for selecting the research methods and strategies for the study. The chapter presents the working definition of the key terms, population, research area, and other related issues. It also presents the statistical tools and techniques that are used in the data analysis and presentation. The validity and reliability of the research method employed in the study are exhibited. The key concepts and variables used in the thesis and the measures used to operationalize these concepts and variables are discussed in detail.

2.1 Rationale of the Research Method

The research is an exploratory research. Both qualitative and quantitative

The reason for the use of this ‘dual method’ approach could be substantiated by the statement of Crompton and Jones (1988:71-73) “organization research… is not a mutually exclusive decision between quantitative and qualitative methodology. In reality, it is very difficult to study organizations without using both sorts of methods. In any event, quantitative data rest on qualitative distinctions… the issue turns on the appropriateness of methods, not with taking sides in the debate between qualitative and quantitative methodology”. Quality is the essential character or nature of something; quantity is the amount. Quality is the what; quantity the how much. Qualitative refers to the meaning, the definition or analogy or model or metaphor characterizing something, while quantitative assumes the meaning and refers to a measure of it (Maanen, Dabbs Jr., and Faulkner,

Then, data were processed and analyzed making extensive selective use of the MS Excel and SPSS (v20). In order to fit the data with the analysis, the data were transformed into a form suitable for that analysis.

2.5 Limitations of the Study

The study is conducted only one developed country like Canada and one developing country like Bangladesh. Moreover, the study of comparison might be more comprehensive and representative if it could have been done more developing countries and developed countries in the world. Non availability of secondary data was also a constraint. Data were collected over two-year period that did not reflect the impact of changed of time.

2.6 Chapter Plan

The analyzed data were presented in a standard format of thesis. It contains six chapters. The cauterization that are made is as follows:

Chapter–01: Introduction: It contains a brief description of the research topic, a description of the rationale of the study, and the objectives of the