Q Interactive Essay

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Context
Q Interactive is a media advertising agency originating in 1994 in Sunrise, FL. Q Interactive, over the last two decades has been recognized as one of the leading agencies to help advertisers connect with their target consumers. Specializing in lead generation, Q Interactive optimizes its consumer acquisition services and engagement via lead generation, daily deals, mobile advertising and social media across a broad advertising network using a combination of behavioral, demographic and transactional data.
Since its inception Q Interactive has employed an IT team of developers and programmers to develop and maintain their own personal Customer Relationship Management system for their operations. Their data and technology has been operating …show more content…

There is no prime designation for being successful because all of the business is done virtually and online. The key to remaining competitive in the industry is keeping up with technology, developing and maintaining business relationships. Razorfish is recognized as a top advertising agency according to Top 50 ad agencies reporting program. Razorfish began in 1995 out of new York city and is now headquartered in Seattle. It is renown as one of the market leaders in Omni channel marketing and ecommerce platforms which has given way to their 100 percent growth it has experienced since 2010. Razorfish is partnered with a few of the same brand products as Q interactive but more importantly they have learned to adapt to technology just as fast as it was introduced. Razorfish is viewed as a trend setter in the digital advertising agency and was among the first digital advertising agencies to adapt to cloud computing functionalities. Razorfish has been providing its customers with CRM compatibilities on a cloud based Software as a Service from Oracle. Razorfish has set the standard for data hosting in the cloud when they partnered with Amazon's Relational Database Service, also known ask Amazon

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