Purple: Color Of Self-Development, And Colors

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Violet
Violet cannot be called a natural color, but it looks mysteriously. Violet is a calming, inspiring color, it’s the color of self-development and spirituality. Moreover, it’s associated with creativity, competence, extravagancy, richness, imagination, royalty, quality and truth. That’s why violet is often used by creative companies. This color is not recommended to firms engaged in agriculture or energetics. The examples - Hallmark, SyFy, FedEx, Yahoo, Cadbury, Whiskas.

Red
Red is a rich color. It allows to get off the ground, raise the spirit, and be active. It’s bright, very ‘lively’ and young color, raising the pulse and demanding immediate action. It symbolizes energy, boldness, power, excitement and disobedience. Red is also often …show more content…

This color is widely used by the firms whose target audience are young people. Besides orange is used in health care and technologies. Like red, orange is not recommended to airlines, financial and power firms, automobile and clothes, but there are exceptions. Examples Fanta, Nickelodeon, Orange, Harley Davidson, Crush, and JBL.

Yellow
Yellow is the color of the sun and youth, it communicates optimism, warmth and transparency. It stimulates brain, attracts attention and is remembered longer than other colors. It's also associated with positive emotions, creativity and friendliness, intelligence, self-sufficiency, fertility and ripeness. This color provides for energy, optimism, it calms and relaxes. Yellow is sometimes called the color of intelligence. It positively effects memory, creativity, and thinking.

Yellow is usually chosen by joyful, impulsive people. The brands using yellow in their logos communicate to people friendliness and positive attitude. Yellow is actively used by firms engaged in the production of food, home appliances, transport services and …show more content…

Nevertheless, such companies as Nikon and Kärcher successfully use yellow in combination with black in their logotypes. Examples of ‘yellow’ companies: Shell, National Geographic, UPS, Schweppes, Subway, Chupa-Chups, CAT, Hertz, DHL, IKEA.

Pink
Pink is a romantic, light-minded, girlish color. It’s associated with femininity, sensitivity and tenderness, love and sentiment. It communicates warmth, parental care and also sexuality. Pink is connected with childhood and serenity, it's calm and secure. It raises resilience, makes a person more responsive.
It’s more often used by the companies whose target audience are children and women. For example Barbie, Victoria`s Secret, Roxy, Hello Kitty, Baskin Robbins, Diva, Priceline, Donut King, Cosmopolitan, Claire`s, Dunkin`Donuts. (Attachment 5)

Visual images are perceived more successfully than words: during one shop visit a consumer, on the average, reads 8 words. Communication by the language of colors is much more efficient – about 66% of attention is paid to color. Color and shape are the keys to recognizing the product on the

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