Public Service Promotion Campaign Essay

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A public service announcement campaign is a message used to make people aware of the current issues that are happening and to try to get the viewpoint or input of the citizens to make changes. Whenever I saw public service announcements on TV, I would change the channel to a different station because I thought they were unimportant news and it was boring for me as a child to watch. As the years gone by, I started to realize that PSA’s are really important issues that people need to become aware of and it can help educate people on certain things. The things that make public service announcements, campaign effective are the marketing that is used, repetition of the ads, music, quality of the ad, the characters used, and the pictures that are seen. There are millions of ways PSA’s can be seen and if you use all the resources the better chance citizens would notice the issue. If you just rely on TV, to get your message across, you are only targeting the people that watch TV, but if you use social media, newspapers, fundraisers, radios and emails, this allows you to target a wide variety of people and it will get your message across faster. It is good to have your PSA repeated, so that the viewer would get a better understanding of the issue. The more the viewer sees the ad, the better chance they understand that this is an important issue where …show more content…

Marketing your idea is hard because you may not have the funds to televise your issue, so you have limited resource to advertise your idea across to the people. Another thing is choosing the right idea and issue. If you choose an idea that is not interesting to the general public than you would not have their attention and there help. Also if the idea is too complex and hard for the viewers to understand than you will not get the help you need. You have to choose a topic that everyone can relate to in order to have a successful

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