Advertising is one of the most influential art forms on Earth. Everyday people come face-to-face with a multitude of ads: At this point, they are a part of who we are. We see ads on billboards and all over the internet. While many ads prove to be very successful, there are a huge amount that end up being highly unsuccessful. Although they may fail, a portion of ads become well known for the controversy they bring with them. One specific ad that got a lot of people talking was Protein World’s Are You Beach Body Ready? This ad did not work as intended because of its overall visualization, the standard it set for women, and the meaning behind the product. In order to fully understand the ad’s objective, viewers need to understand the context …show more content…
This ad contains a beautiful slender, toned female model entirely pictured in black and white, wearing a skimpy bikini. The background of the ad is entirely yellow, causing her colorless image to pop out even further. In big, bold, black letters are the words “ARE YOU BEACH BODY READY?” While the actual brand logo is fairly small and not particularly eye catching. There also appears to be no information or picture of the actual physical product they are trying to sell. In asking the simply question “Are you beach body ready?” Protein World is able to captivate a very specific audience. Every woman at some point in her life will worry about her weight. For women that do not have the slimmest bodies, this seems to be most apparent around summer time. The ad was released right before summer, as swimsuit season approaches, women often feel the tendency to try harder to get into shape so that they can look good in their swim suits. Protein World is very well aware of this and in turn creates this ad to target this group of people. They are banking on the fact that a huge portion of women will invest in their product so they can look like the woman on their
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Jessica Simpson’s weight watchers advertisement depicts a woman’s woman. By using a celebrity with many accomplishments, the ad shows that even incredible women can benefit from using this product. The ad starts out with Jessica Simpson mentioning that she has had two children and that she loves her body no matter what, but that even then she likes her body better now (after using weight watchers’ diet). Though most women cannot relate to her as a celebrity, many can relate to her as a mother, and even more can relate to wanting to feel thinner which in our society is equated to being attractive. Jessica Simpson says that she loves her body, but then says that she does like her slimmer shape, and sort of suggest to the viewer feel like their
Advertising (marketing) in America is long past its zenith. There may have been a time when people actually paid attention to all of the flash, the glitz, and the hype, but most consumers (especially those in Generation X) are savvy and somewhat skeptical. The public is less impressed and views these types of marketing attempts as desperate, and even pathetic. Marlboro Friday (977) may stand out as a monumental day in the minds of advertisers, but there is another moment that stands out in the minds of consumers; the night a woman disrobed during half-time show at the Super Bowl. It was as if time stood still as a nation witnessed advertising shorn of its pretense. This one event exposed the true state of marketing in America. It seems every attempt to hoodwink and capture the attention of the population has already been tried; there is nowhere new to go. Stooping to nudity to try and capture the attention of the public confirms what the consumer already knows; it doesn’t matter how firms try and “clothe” their products; underneath they are all the same.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
The truth is “these ads portray women who have a weight way below average, and have no imperfections” (Karyn p.1). Many ads are airbrushed to give the models the look of being flawless, which many women and girls do not realize. Since that look is “virtually impossible to achieve” many dancers will develop an eating disorder feeling that “it is their only road to achieving this goal” of being thin (Karyn p.1). When thinking about it, the whole point of a commercial is essentially to sell happiness. If selling happiness is the goal and the use of models is prevalent in the commercial, then it can be concluded that the only way to achieve happiness is to be just like the commercial by having the product being advertised and looking like the person advertising it.
The documentary Killing Us Softly 4 discusses and examines the role of women in advertisements and the effects of the ads throughout history. The film begins by inspecting a variety of old ads. The speaker, Jean Kilbourne, then discusses and dissects each ad describing the messages of the advertisements and the subliminal meanings they evoke. The commercials from the past and now differ in some respects but they still suggest the same messages. These messages include but are not limited to the following: women are sexual objects, physical appearance is everything, and women are naturally inferior then men. Kilbourne discusses that because individuals are surrounded by media and advertisements everywhere they go, that these messages become real attitudes and mindsets in men and women. Women believe they must achieve a level of beauty similar to models they see in magazines and television commercials. On the other hand, men expect real women to have the same characteristics and look as beautiful as the women pictured in ads. However, even though women may diet and exercise, the reality...
The headline of the ad is “Decisions are easy. When I get into a fork in the road, I eat.” After viewing this ad, the sub thought to every idea, man or woman, is that her cool attitude toward food can be easily duplicated. With this idea, there is a relationship that is formed between sexuality roles and advertisements. From a young age, women are constantly being shaped and guided to the ideal weight of our society, which is being impersonated by women similar to the one in this advertisement. Her sexual stance, thin, short skirt, and her hand placement all show signs of sexual
Dove is a personal care trademark that has continually been linked with beauty and building confidence and self-assurance amongst women. Now, it has taken steps further by impending a new advertising strategy: fighting adverse advertising. And by that it means contesting all the ads that in some way proliferate the bodily insufficiencies which exist inside women. Launched by Dove, the campaign spins round an application called the Dove Ad Makeover which is part of the global Dove “Campaign for Real Beauty” which has been running ever since 2004 and covers print, television, digital and outdoor advertising. As Leech (1996) believed,” commercial consumer advertising seems to be the most frequently used way of advertising.”
The next advertisement I found came complements of People magazine. It showed a very fit, 48-year-old woman. The caption reads “BIKINI BODY AT 4...
They know that they must appeal to logic, an appeal to emotion and a to appeal to credibility. Pathos is considered is one of the most powerful tools in advertising because emotions are what guide consumers, and this tactic connect directly with consumers’ emotions. Women put up their emotional defenses and smile bravely in order to disguise their true emotion others, like their sadness or low self-esteem due to their weight, but their defenses are down when their homes alone and when a weight loss advertisement flashes across the television or in a magazine, they are tempted. The marketer relies on drawing them in during their weakest moment because the marketers know that’s when they are most likely to buy their supplements. These marketers know that the women consumers may think their claims are hyped up or lies. The women consumers know that these ads show bodies that are not realistic or representing the general population of healthy women. Nevertheless, the marketers also know that the little voice in the back of the consumers’ mind will keeps asking, “What if this product is legitimate? What if this one that will be the one to finally help me achieve my weight loss goals? “ Unfortunately, during this moment of weakness, the women consumers aren’t reading the small print of the ad, nor are they realizing that this model could have a personal cook and a
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
They have used many different tactics and hidden meanings to get this ad across when their main concern is to make the ad appealing to the ordinary woman. A woman who is always in search of the perfect body, and the great memories of her high school years. Works Cited "Diet Coke Advertisement" Southern Living, August 1998. 28
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
One of the campaigns that protein world did was named “Are you beach body ready”. It had premiered in London, UK and in New York City, US in the year 2015. This campaign advertisement encourages young woman to stay healthy and fit throughout life. The aim of this campaign is to raise self-conscious towards young woman on how a
Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.