Pros And Cons Of Press Agentry

The purpose of this research is to examine the pros and cons of electronic media used for political press agentry, which may help expose more politicians to the public about the political candidates and their campaign approaches. This will conceivably help enlighten and further the acknowledgement of the American civilians on the strategies that are used to create the governmental foundation. This research also will help further acknowledge the good and bad effects of press agentry within politics, beginning with some of the earliest forms of politics.

Introduction

Press Agentry

Press agentry means the publicity produced by a press agent’s work or skill, especially in making a person or thing seem more desirable, admirable, or successful. (Random House, 1997) Political press agentry alone defines the strategic thoughts of the press agent, which is used to gain attraction from the selected audience. Press agentry is often referred to as a one-way communication in an exaggerated form, where the receiver has no input. Press agentry is used in politics because of the proven constant need of informative readjustment towards the daily life in society. Press agents strategically write with their emotions, and are somewhat obsessors in regards to understanding the way people think and feel. This is important in politics because without the concern of how people feel, it could be detrimental to politics.

Electronic Media

Electronic Media is information or data that is created, distributed and accessed using a form of electronics, electromechanical energy or any equipment used in electronic communications. The common equipment we use on a day to day basis to access Electronic Media is our television, radio, computer, cell phones a...

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... made it tough to trust all forms of media, but for the receiving public it also has made it harder to decipher without it. Through the Amerian history of politics, one can see that the press agentry has been proven a great source of communication, however it also has advanced to new heights of anarchy within the news media. The question now: is it now at a point of no return?

Political press agentry has driven many of the modern day political campaigns. The positive outcome is to see it as an added aid provided via the Internet and other multimedia and social media outlets that provide faster communication. However, taking a closer look into the old type political campaigns, the former 35th President John F. Kennedy campaign of 1961 being an example, who would have won – the feeding frenzy media or the best candidate for the job – and what would we have lost?