Product Variation Essay

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Effects of Product Variation to the Consumer’sBuying Preference

Product differentiation is a concept first proposed by Edward Chamberlain in 1933. He put forward the idea that it was possible to distinguish one product from another in the mind of consumers, and that in doing so businesses could make products more attractive to a target market. During the early 20th century, as businesses became larger, advertising was increasingly used to communicate product differentiation to the masses.
A new product may be a variation, that is, a product with a set of dimensions basically similar to those of earlier products of the organization, though with refinements and modifications. The model changes of American cars would be a typical example. Reorientations, on the other hand, imply more fundamental changes, in while some product dimensions may be eliminated and entirely new ones added.

Variations can be accommodated within the framework of the existing political system of an organization, while reorientations tend to be associated with changes in the system. The directions of causation might go either way; a successful new product may huge the values and power relations, or such changes may cause the emergence of reorientations. (Author in Normann 1969).
This research focuses on “the Effect of Product Variation to the Consumer’s buying Preference.” Specifically, it aims to the following specifics question. What are the effects of product variation to the consumer’s buying preference? How product variation does affect the consumer’s buying preference? What is the importance of product variation? This research aims to identify the effect of product variation to the consumers’ buying preference. Identify the differentiation of products...

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... a certain product. On the consumer’s side, they will have the rights to choose, the freedom to select the product that will best suit their satisfaction or needs. Because on each day, we have daily needs that we can’t live without. Each necessity sometimes used almost every day so this study will introduce them the upside of having product variation. On the entrepreneur’s side, this research will become helpful for to know the wants needs of the people. They will be able to know the strategies or the right product to manufacture that will help them increase their market.
This is the research study which is intended to help to people on the market economy and in the community. It shows the consumer’s behavior that affects their decision making on choosing a right product. And this study how also shows this method can be useful when engaged on the products carefully.

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