Phonetics And Advertising: A Study Of Phonetics In Advertising

as between adjective compounds, prefix-noun etc…. while writing compound-words we see advertising English sometimes uses hyphens, sometimes they are dropped Secret –agent Expo-2013 11M-A, for two – day Ding – Dong Mr-Amer-to – place 1-sure No hyphen used such as King Size, wild life

3.7. Phonetics and Advertising Phonetics is the branch of linguistic that is centered on the individual sounds of a language. Features within this category often focus on a specific sound or sounds that they can either highlight, alter, or repeat. Of the 14 total linguistic features found in the Time Magazine corpus, two fall under the category of Phonetics. One of the phonetic features is alliteration which refers to the use of the same sound at the beginning of two or more words in a phrase. The Greater Boston Food Bank takes advantage of this

Phonology and Advertising Phonology is a branch of linguistics concerned with the systematic organization of sounds in language (Oxford –Dictionary). (leech 1972-25) writes, that the language of advertising belong to so called ‘’loaded language ‘’Wikipedia defines it as the writing or speech, which implies an accusation of demagogy pan driving to the audience. Leech added that loaded language has the aim to change the will, opinions attitudes of its audience. He claims that the advertising differs from other types of loaded language such as political journalism and religious oratory. Phonologically features are chiefly used to facilitate memorization. It describes that part of linguistic message could be memorized of slogans. The audio-visual appeal as of the T.V is more powerful in this respect than the written- word appeal of the press, the press tries to achieve this goal by using various phonological devices. Advertising language often uses the techniques similar to those in poetic texts. The advantage of so called mnemonic devices rhyme, rhythm, alliteration, onomatopoeia, jingle, free verse and assonance.

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