Multimedia Assignment
Philosophy of ABC Studios (Television and Radio)
The priority of the Australian Broadcasting Corporation is to provide relevant content for all Australians. Building audience engaging and enriching content across a vast range of platforms, devices and formats. They aim to implement and maintain a content strategy which reaches a large number of Australians across platforms of at least 70% of the Australian population. This focuses on the growth of international audiences throughout each of their target markets.
Applying high standards to all activities is something that the ABC considers one of their strong points, to deliver distinctive content which is independent, balanced and trustworthy. Regularly reviewing and assessing
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the performance and standards of its programs, allows the ABC to identify appropriate and feasible goals. This provides them with the appropriate data to determine what alterations need to be made in order to meet the needs of the business and reach all possible capabilities. The ABC is a company that holds its cultural values, integrity and respect highly while promoting ideas and topics to be broadcast, embracing the diversity in recruitment and content stages. Through the process of adopting and implementing the ABC Reconciliation Action plan, they have emphasized the importance of how results are achieved for society, not just the results themselves. The organization, how does the business work/business model? The ABC works in a hierarchical fashion, with everything eventually leading back to the ABC board of directors The ABC Board oversees: • Managing Director, managing: • Director Radio • Director Television • Chief Operating Officer • CEO ABC International • Director News • Director Innovation • Head Editorial Policy • Director Legal and Business Affairs • Director ABC Commercial • Director Corporate Affairs • Director ABC People • Director Audience and Marketing • Director Corporate Strategy and Planning • State/Territory Directors The structure, board, management, employees etc. The ABCs Board holds regular conferences throughout the year, providing the Board with a chance to get elaborate info regarding management and operational problems, and to form key selections relating to the ABC. The Board receives a comprehensive suite of reports, and members of the ABCs executive attend Board conferences as required to answer queries and supply insight into activities and management of decision making. The finance committee meets many times annually, and provides a chance for the Board to scrutinize the monetary performance of the Corporation, together with financial policy and procedures, budgets and Treasury activities, financial planning, as well as major business investment choices. Through the activities of the committee, the Board is in a position to confirm the financial performance and efficiency of the ABC. The Audit and Risk Committee provides freelance help to the ABCs Board on the Corporation’s risk, management and compliance framework, and its external responsibilities. Through the Audit and Risk Committee, the Board is in a position to watch the Corporation to ensure that it doesn't contravene or fail to comply with applicable legislative obligations. The ABCs Editorial Policies are approved by the Board. The ABCs Editorial Policies embarked on the ABC’s approach to a variety of necessary editorial problems. a collection of standards apply to each statement of principle, and are enforceable under internal management processes as well as through the ABCs Complaints Handling Procedures. Rigorous application of the ABCs Editorial Policies by the Corporation allows the Board to confirm that the gathering and presentation of recent information by the ABCs is correct and impartial in accordance with s8(1)(c) of the ABC Act. The ABCs Code of conduct has been developed by the Corporation and approved by the Board. The Code of conduct establishes the Principles and Standards that the ABC applies to radio and television programs broadcast by the ABC on its free-to-air television or radio broadcasting services. Compliance with the Code of conduct is monitored by the Board at its regular conferences. The Code of conduct is notified to the Australian Communications and Media Authority in accordance with s8(1)(e) of the ABC Act. A Board Protocol that establishes the rights, responsibilities and expectations of the Board has been in agreement and adopted by the ABC Board. The Protocol recognizes the duties that are owed to the Corporation by Board, and sets out the ways in which Board members can conduct themselves so as to fulfil those duties. in keeping with its duties, the Board undertakes different activities as required, such as submitting annual reports to Government relating to compliance with the Commonwealth Authorities and companies Act 1997; considering relevant statements of policy furnished by Government; and considering and approving broader ABC strategies such as those contained within the ABCs Reconciliation Action plan and therefore the ABCs Equity and diversity plan. What does it sell, how does it make money, how does it market itself? The graph below show the 6 main contributors or revenue for the ABC on the left hand side, while on the right hand side we see the main expenditures for the Australian Broadcast Corporation. The ABC on average is allocated just over 1 billion dollars a year to spend on such things as transmission, support services, radio broadcast etc. The ABC TV marketing department is accountable for the active promotion of content to our national audience across all ABC TV platforms and channels - ABC TV, ABC2, iView and ABC TV on-line. This includes an array of activities, for example, on air and on-line promotion. The marketing department conjointly helps promote the ABC TV brand as a part of the general Australian Broadcasting Corporation. What technology does it use? Because of the current digital revolution, the way in which the world communicates has changed drastically, and the ABC takes advantage of this. Connecting with the public is something that the ABC has always focused on, being a media company this is no surprise, but the way in which it is being handled requires experts in the advertising and digital world. This vast improvement of connectivity allows the ABC to have people follow them and stay up to date with the latest broadcasts by following their Facebook page, this also allows the ABC to entice people to follow them on social media platforms by releasing exclusive content or clips or upcoming broadcasts released early. The ABC has also utilized the mobile marketplace. As society is becoming more and more focused on small hand held devices, the amount of content that can be viewed rapidly increases as we can have larger volumes of media related content in the palm of our hands. In order for the broadcast to reach our phones however, the ABC needs to either rent or buy their own broadcast towers. For radio the ABC would choose to buy their own towers and have them exclusively broadcast radio signals across large areas of land, but in order to transmit digital media, they would have a server of information which can be accessed via the internet. These queries to access information would be sent through towers owned by telephone companies, so he ABC would not have to pay any fee for the tower in this case. Copyright and intellectual property, privacy policies etc. The ABC and all of its content including pages, materials, online images etc. are protected by the Copyright Laws of Australia. This means that all rights are reserved. Upon accessing any of the ABC’s content, you agree that: “You may retrieve the ABC's materials for information only. You may save a local copy or send it to your printer for your own personal use or in order to inform authorized and potential users about the ABC materials. However, you may not make any charge for such use and any commercial exploitation is expressly prohibited. You must include the copyright notice in any copy that you make. You may not modify the information found in ABC materials without the express permission of the ABC.” The ABC has a large and extensive privacy policy, covering the collection of information, use of anonymous information, use of personal information, cookies, sale of personal information, interaction, access and correction, security etc. This covers the rights to refuse information asked for by the ABC, being told what the data collected from you is used for, how internet cookies can affect you and what their purpose is, and even information about online voting which is possible through the ABC online service. Work culture and social responsibility The ABC holds important leverage over the views that Australians have in regions covered by ABC news and documentaries, as most people believe blindly and assume what the media says is correct. To combat this the ABC network have Public Policies, Freedom on information acts and Privacy rules regulating what content is broadcast and the manner in which it is presented. Public policy The ABC makes submissions to government, parliamentary and law reform bodies on problems that are relevant to public broadcasting. Publically obtainable submissions are listed under Reports and Publications. The ABC complies with Senate continued Order number five (the Harradine List). The Order requires that every six months, all Australian Government departments and agencies publish an indexed list of files for tabling before parliament. The assembly of the list is meant to create the operations of government a lot of clearer to the Australian public. Emergency broadcasting Emergency broadcasting is a very important component of the ABC’s role within the community. The abc works to take care of and build relationships with emergency services organisations and communities. Formal arrangements are maintained through Memoranda of Understandings and ongoing liaison between ABC Radio’s Manager Emergency Broadcasting and abc local Radio Managers in every State and Territory. The ABC’s Emergency Broadcasting Policy sets out the principle and scope of the ABC’s commitment to the availability of correct and timely info to its audiences across appropriate platforms throughout emergency events. The ABC measures community perceptions and beliefs regarding the worth of the abc’s contribution to Australian society through the annual ABC Appreciation Survey conducted by News poll. Freedom of Information (FOI) The right to seek and impart info is enshrined in Article nineteen of the International Covenant on Civil and Political Rights (ICCPR), to which the Australian is a signatory. In Australia, access to info is ruled by the freedom of information Act (1982) (FOI Act). The ABC provides information in response to FOI requests and additionally uses the provisions of the FOI Act to seek information from government bodies as a part of its journalistic activities. Privacy The ABC recognises that privacy is important to human dignity and each person moderately expects that their privacy will be respected. However, privacy isn't absolute, and the ABC seeks to balance the general public’s interest in respect for privacy with the public interest in disclosure of information and freedom of expression (ABC Editorial Policies, Principle 6). The ABC has systems and processes in place to confirm compliance with the obligations under the Privacy Act 1988. Recycling and sustainability The ABC’s environmental footprint reflects the scope and breadth of the ABC’s reference to audiences across the tiniest towns and largest cities of Australia.
With over 5,400 staff operating in sixty locations across each State and Territory in Australia, the ABC is taking steps to minimise its environmental impact.
The ABC aims to scale back energy and water consumption and waste. This involves supporting a spread of initiatives to implement additional sustainable systems and processes as well as to alter workplace behaviour. Energy and emissions
Energy consumption represents a major sustainability issue for the ABC, because the provision of broadcasting and online services is energy intensive. Increases within the creation and distribution of content by the ABC has essentially needed the installation of latest computer servers and instrumentation, increasing the ABC’s energy needs. The ABC seeks to offset these increases with efficiencies in alternative areas, like the introduction of “virtualisation” software systems to scale back the impact of computer server hardware on energy consumption. Operational selections are guided by the ABC’s Environmental Management Policy (internal) and corporate Responsibility
Policy. Energy consumption is monitored and reported across the ABC’s domestic operations, excluding ABC Retail sites. Waste and materials Each year initiatives are introduced to scale back the environmental impact from materials like paper, toner and equipment. Double-sided printing is the default setting on all workplace printers in capital cities. Stationery re-use is recommended internally through the ABC’s internal social media network and at recycling awareness events. Receptacles for the recycling of mobile phones, print consumables and items such as fluorescent tubes are provided at all capital city sites. The ABC presently monitors and reports waste and recycling activities at its capital city sites, and is taking steps to gather and monitor data from alternative metropolitan and regional sites. Measurement relies on billing info from waste management contractors. Data is reported as a part of the Australian Packaging Covenant Survey through the Department of the environment. Initiatives to cut back waste and increase recycling are a part of the ABC’s green @ Work program. Work is currently underway to incorporate monitoring and reporting of e-waste and liquid waste for some ABC sites. Occupational Health and Safety Work health and safety As an organisation that has its individuals at the centre of its operations, health and safety is both a priority and a key risk area for the ABC. The ABC’s Work Health and Safety (WHS) Framework sets out the systems and processes in place to manage health and safety, and improve WHS performance. The WHS Framework includes processes for collecting incident and workers’ compensation claim statistics, and surveying its performance against suitable benchmarks. In its continued efforts to boost the ABC’s record throughout this area, the Board and executive have prioritised Work Health and Safety across the ABC. Equity and diversity As a Commonwealth authority leader, the ABC is bound by the provisions of the Equal Employment opportunity (Commonwealth Authorities) Act 1987, the racial discrimination Act 1975, the Sex Discrimination Act 1984, the Australian Human Rights Commission Act 1986, the disability Discrimination Act 1992, the Age Discrimination Act 2004 and the fair Work Act 2009. The abc Values and Standards of workplace Behaviour document, and therefore the Discrimination, Bullying and alternative workplace Behaviour Policy started the ABC’s expectations relating to behaviour at work, its position on inappropriate behaviour that's incompatible with abc Values and outlines complaints resolution procedures. The ABC reports its equity and diversity performance annually. The report articulates the ABC’s equal employment opportunity program for the needs of the Equal Employment opportunity (Commonwealth Authorities) Act 1987 as realised through its equity and diversity methods. These methods are commenced in the ABC Equity and diversity plan 2012–15 and therefore the ABC Reconciliation Action plan (RAP) 2013–15. Employment and labour relations Terms and conditions of employment at the ABCs (including remuneration, penalties and overtime, hours of labour, severance and halt of employment, leave and performance management) are primarily regulated by Enterprise Agreements, negotiated between the ABC and its staff through their several negotiation representatives.
Public broadcasting was birthed, was to ensure that there is a medium where every voice had a platform. The goal was to ensure that citizens have access to information is essential in balancing the nation. Taras (2001) borrows a quote from Lowe and Juart (2005), who sate that public broadcasting “is to build social capital by “bridging” “bonding” and “witnessing”, but most of all by treating audience members as citizens rather than as consumers” (lowe & jauert, 2005).
BHP Billiton commits to customer awareness and outreach through many of its existing programs in hopes to promote sustainable and long-term by decreasing their environmental footprint while building collective stakeholder relationships. The company has committed to its target of being more environmental responsibility and working towards reducing their greenhouse gas emissions by 5% by way of sustainable development. This means pushing forward with extensive innovation through their partnerships with companies like Hatch and any other future
Canadian television viewers were formerly very passive consumers (Miller, 2010), whom, without government intervention and regulations, would see that Canadian television programming would move to a United States based market. "There has been over half a century of battling what is perceived as “an ideological misrecognition whereby Canadians mistake American television for what they really like while simultaneously neglecting the Canadian television that they ought to like” (Miller, 2010, p.39). Miller’s media studies II (2010) sees audiences gain more power and awareness, but it wasn’t until that audiences’ recent shift towards aligning with Miller’s media studies III category, that set a landscape that is ready to see Canadian television truly flourish. This can be seen through recent polling, done by the Alliance of Canadian Cinema, Television, and Radio Artists (ACTRA), the Canadian Film and Television Production Association (CFTPA),, the Directors Guild of Canada (DGC), and the Writers Guild of Canada (WGC) (2008), “that not only is it important to Canadians to have access to Canadian programming that distinguishes itself from foreign programs, (but) they also want to be able to choose programming that reflects national
The larger a company becomes, the larger their global footprint. IBM recognized that they were susceptible to devastating the environment with both their manufacturing and services. In order to become environmentally sustainable and remain an environmental leader, they developed the Global Environmental Management System in 1971 which identified impact projections. Some of the major sources that attributed to environmental impact were the use of chemicals and water-intensive processes. IBM focused on a means to more efficiently manage these processes, from storage, use and disposal. Furthermore, they went on to create more eco-friendly products that could be recycled. The EMS policy focuses on employee well-being as well as resource conservation and creating products that have less of an impact on the environment. These responsibilities and expectations are seen on a company wide spectrum, where IBM employees have a commitment to environmental leadership. Training is provided to all employees, who are consistently being updated and certifying their compliance with IBM’s expectations.
This also allows families to make the right decisions about the services that provide the best education and care for their children. In the National Quality Standard, there are seven standards that provide children with the quality of education and care services. These seven standards include educational program and practice; children’s health and safety; physical environment; staffing arrangements; relationships with children; collaborative partnerships with families and communities; leadership and service management (Australian Children’s Education and Care Quality Authority [ACECQA], 2013). The National Quality Standard aims to support and foster the safety, health and wellbeing of children. It also aims to provide high-quality educational programmes to achieve positive outcomes for children.
Apple’s Environmental Responsibility Report (2014), it discloses the carbon emissions of the facilities and the footprint of supply
The definition of corporate culture is the beliefs and behaviors that determine how a company 's employees and management interact and handle outside business transactions (Fisher). A culture of a company can very it can be fun and relaxing or uptight and all about business what ever it is the way the company does everything from how they sell their products to how you are expected to work . A lot of people think of Google when they think of place that has good employee culture, but all the extravagant things that they offer doesn’t mean that that is the only thing that makes for a good employee culture. For example the human resource department at Netflix is more typical not offering any nap times or special foods but it offers things on a
Up until recently television has been the most prominent medium of entertainment and information in our lives. Nothing could beat Saturday morning cartoons, the six o'clock news and zoning out from the world by the distractions of prime time sitcoms. It is all of these things and more that formed television into what was thought to be the ultimate entertainment medium, that is, up until now. Television in the twenty-first century is not the television our parents watched or in fact what we watched as children. Today’s generation are no longer satisfied with the traditional television experience. Today’s audience no longer has to follow the network’s predetermined schedule nor is television the one dimensional experience it used to be. Viewers no longer need to schedule a fixed time in order to gather information or watch their favourite show (Smith 5). They can record it with the push of the DVR (Digital Video Recording) button or watch it on a device and obtain background information via the Internet. In addition, viewers now have the opportunity to interact with, share, and produce their own material from their favourite show (5). In order to not lose the authenticity of television, media theorists have created transmedia. This new twist on television gives the user more control and more involvement than ever before. The concept has been termed as transmedia storytelling. The online journal Infoline defines transmedia storytelling in its January 2014 issue as “social, mobile, accessible and re-playable.” Originally coined in the 1990’s it was not until 2003 when Henry Jenkins, a professor of communications at the University of Southern California, wrote his article “Transmedia Storytelling” that the term began being ...
Moreover, despite consuming large amounts of energy compared with residential consumption, when compared to other industrial segments – such as automobile manufacturing – we will see that the power consumption is low and therefore that the entertainment industry is much more ecofriendly than polluting, so its social-environmental appeal is huge.
27 Jan. 2012. Greenblatt, Alan. “Television's Future.” CQ Researcher, Vol. 17 (2007, February 16): 145-168.
In conclusion, going green in the workplace is catchy new trend. Choosing to go verdant can be a grueling task and one that is confronted with some unique pros and cons. Although making green choices come at a slightly higher price, the rewards that are earned more than cover these costs. When a company chooses wisely going green can not only help the environment, and reduce the carbon foot-print the company makes but it can also prove to be a very smart business decision that can be financially gratifying.
When every IT professional starts their journey into the IT Sector, they are bound to come across social issues which will have to be dealt with professionally. One important Issue is being green in Information Technology. The earth’s resources are continuously becoming scarce whilst the demand for them increases sharply. Every IT professional should understand that power consumption does not cover the whole green IT spectrum. Recycling dangerous electronic waste, optimising/virtualising servers to distribute workloads, having a long term green policy, reducing your workplace carbon foot print such as the paperless desk and an efficient data centre-business continuity model; these are a few examples of issues that professional must consider as these issues all occur in the green IT world.
South Africa is currently an economic leader among the continent of Africa (second only to Nigeria in terms of GDP, yet South Africa has a much smaller population). However, within the worldwide context, South Africa has and continues to endure many issues socially, politically and economically. Because of these, the broadcast news system, comprising of television and radio, has endured an interesting and tumultuous past, and most importantly faces a fascinating future in terms their unique funding model. That being said, the models of both television and radio in South Africa leads one to question the effectiveness of the broadcast system in providing news and content that is fair, unbiased and most importantly critical in helping members of the community make informed decisions about their own country.
Each TV channel has an audience, their own individual target audience. Ten News is seemingly aimed at a younger audience, around the ages of 18 - 39, mainly young adults, whereas on the government funded ABC news is targeted at a much older audience 40 - 50 years old. Set presentation is also dictated by the target audience, insofar as that the studio and set are designed to be as appealing to a particular audience. For example, ABC uses a contemporary backdrop, showing the world in a placid blue and the rest of the set being in a pale blue and silver colour combination. The idea of this backdrop is that it shows that not only is ABC reporting local news but that ABC is also in tune with the rest of the world. On the other hand, Ten’s Evening news features a clear image of known locations in Adelaide including the River Torrens. Even how the presenters are dressed is dictated by the target audience and the viewing age. On the government funded SBS (Special Broadcasting Station), the anchors dress in very conservative clothes, such as a suit, and the reporters are between the ages o...
Not only is there a sense of globalisation in the things we watch but also in the way we watch them. For example, digital television has become such a part of everyday life for the majority of UK viewers that many don’t even know they have it. The total number of households in the UK with digital television now stands at 15,715,178. We are now able to watch the same channels as people at the other side of the world, thanks to digital television. We have so much choice that we, at times, don’t know what to do with all of it. It has the availability to hold around 999 channels ranging from BBC channels to children’s cartoon channels, from DIY shows to adult content channels; it is all available to us.